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Director, Creative and Brand

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Who Boundless Is

We’re a team of immigrants and experts who have struggled with our own journeys through the complex, high-stakes U.S. immigration system. That is why we are building deeply customer-centric products and experiences to become the default trusted partner for all families and businesses. We are the largest player in the family immigration industry, and a high-growth challenger serving corporate clients. Across both consumer and business segments, we’ve aided over 100,000 individuals in their quest for U.S. residency.

We're backed by influential venture investors around the country, including Foundry Group (led by Brad Feld), Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective (Laurene Powell Jobs’ foundation), Two Sigma Ventures, and Jerry Yang.

Today, we are a dynamic growth-stage technology company with 350+ employees across the U.S. and the Philippines. We are growing both organically and through strategic acquisitions. We are well-capitalized and positioned for long-term success.

Your Mission

Boundless is seeking a Director of Creative & Brand to drive our brand's visual identity and owned digital presence. This individual will play a critical role in shaping our creative direction and ensuring a seamless and engaging marketing web experience that amplifies awareness and engagement among key buyers and stakeholders. The ideal candidate will be a strategic thinker as well as a doer capable of exceptional execution across brand and marketing assets.

Creative Leadership

Partner closely with the Head of Marketing to evolve and execute a cohesive visual brand identity vision and creative strategy.
Oversee the creative development of compelling assets that align with the company’s mission and resonate with B2B and B2C clients.
Lead the AI strategy around creative design, execution, and web development.

Website Strategy & Management

Lead the development and continuous improvement of Boundless’ marketing website to ensure an optimal user experience aligned with the product and customer journey.
Collaborate with developers, designers, and content teams to create a world-class digital brand presence.
Monitor and analyze marketing website performance metrics to optimize engagement and conversion.

Content & Visual Design

Direct the design and execution of all digital marketing assets, including website content, social media campaigns, presentations, and digital advertisements.
Work closely with executive leadership to create high-quality materials for speaking engagements, investor presentations, and corporate events.
Develop and maintain brand and style guidelines to ensure consistency across all company touchpoints.

Cross-functional Collaboration

Partner with content, brand, and SMEs across the organization to ensure alignment across visual brand and website.
Work closely with the product UI/UX team to ensure seamless brand integration across digital platforms and client touch points.
Manage relationships with creative agencies and external partners to maintain a high standard of design execution.

Experience & Qualifications

Extensive experience in creative leadership, branding, and website strategy, preferably in a fast-growing or early-stage company.
Strong expertise in visual design, digital marketing, and brand storytelling.
Proven ability to lead website development and optimization projects, with hands-on experience in CMS platforms.
Exceptional presentation skills, with the ability to develop high-impact materials for C-level stakeholders.
Strong people-management skills, with a track record of building and leading high-performing creative teams.
Deep understanding of digital trends and industry best practices across various media formats and channels.
Experience using AI tools and agentic AI to scale web and design is strongly preferred.

Location

Seattle. 2 days/week in-office.

Compensation

Compensation for this role includes both cash and equity. The starting base salary for this position is typically $153,000 - $184,000. Total compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. Additionally, Boundless offers its U.S. full-time employees benefits, including medical, dental, vision, 401K match, life and AD&D insurance, short-term disability insurance, commuter benefits, flexible spending accounts, pet insurance discounts, and cell phone plan discounts.

This is a unique opportunity for a visionary creative leader to shape the future of Boundless’ brand and digital presence. If you are passionate about leveraging creativity and technology to make an impact, we’d love to hear from you!

Average salary estimate

$168500 / YEARLY (est.)

min

max

$153000K

$184000K

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What You Should Know About Director, Creative and Brand, Boundless Immigration

Meet Boundless, a dynamic growth-stage technology company based in Seattle, Washington, and we're on a mission to transform the U.S. immigration experience! We’re a spirited team of immigrants and experts who've navigated the challenging immigration system ourselves. We are looking for a Director, Creative and Brand who is not only a strategic thinker, but also a hands-on doer. In this role, you'll help define and enhance Boundless' brand identity while ensuring our digital presence resonates with both B2B and B2C audiences. Working closely with the Head of Marketing, you'll lead the development of creative assets and oversee the execution of a comprehensive visual brand strategy. Your input will be crucial in creating an engaging marketing website that reflects our mission and enhances user experience through continuous optimization. Whether it’s designing compelling digital marketing materials or collaborating with developers and content teams, you'll play a critical role in amplifying our brand's voice. The ideal candidate will have expertise in visual design, digital marketing, and creative leadership in a fast-paced environment, as well as familiarity with employing AI tools to elevate our approach. With a competitive salary range of $153,000 - $184,000, plus comprehensive benefits, this role is a unique opportunity to shape the future of Boundless’ brand. If you’re ready to roll up your sleeves and make a meaningful impact, we're excited to connect!

Frequently Asked Questions (FAQs) for Director, Creative and Brand Role at Boundless Immigration

What are the primary responsibilities of the Director, Creative and Brand at Boundless?

As the Director, Creative and Brand at Boundless, your primary responsibilities include evolving and executing our visual brand identity, leading the creative development of marketing assets, and overseeing the continuous improvement of our marketing website. You will collaborate with various teams to ensure that our creative strategies resonate effectively with both B2B and B2C clients.