Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Director, Paid Media Activation (Social and Display) image - Rise Careers
Job details

Director, Paid Media Activation (Social and Display)

A successful Director of Paid Media Activation should be an effective communicator capable of working with and leading a team in a collaborative environment. This role promotes strong integration among all functions within Bounteous x Accolite, with clients and internal resources across the organization. The focus of the role is on paid social and display advertising.


Responsibilities
  • Create and oversee campaigns across selected channels (Social, DSP, DMP, and ad-serving platforms).
  • Responsible for overseeing campaign design, execution, and management across display and social media platforms, led by junior team members.
  • Skilled in implementing new tools and processes for the media activation team, including trafficking, pacing, reporting, etc.
  • Translate broad media plans and business objectives into tactical, innovative display and paid social media strategies and campaigns that meet and exceed client expectations.
  • Work with the Media Strategy team to ensure campaigns align with overarching media strategies and plans, overseeing strategic execution, optimization, and billing for assigned clients.
  • Maintain a comprehensive understanding of the client's social media budgets and program components. Efficiently address inquiries about the account's status, including the plan's stage, ad purchases, performance, current workflows, and client billing.
  • Skilled in presenting strategies, plans, and reports to clients, and adept at incorporating feedback to make actionable improvements.
  • Contribute to agency growth and business development as the leading expert on display and paid social activation. Create and contribute thought leadership on behalf of BxA.
  • Ability to guide, train, and lead junior team members.
  • Create clear and comprehensive reports demonstrating results, utilizing dashboards and tools, and translating them into presentations as required.
  • Ability to build audiences using multiple data sources and insights from audience profiles.
  • Study for and pass media platform certifications to continually develop knowledge.
  • Continuously expand expertise in digital marketing.
  • Consistently meet department and client deadlines.
  • Stay current in a rapidly evolving industry.
  • Carefully track and record billable time.


Preferred Qualifications
  • Agency experience is required. Experienced contributing to agency growth and business development pursuits as a subject matter expert.
  • 10+ years of related media experience. Minimum four years of experience managing a team. Minimum five years experience with Display, Video, CTV, DOOh, and Audio, including four or more years of experience with ad serving technology. Deeply familiar with Google Marketing Platform (GMP). Minimum four years of experience with native social ad platforms (Meta, TikTok, Snap, Reddit, and Pinterest).
  • Master Media and buying-related technologies, including DSPs, DMPs, 3rd party ad servers, and manual exchanges.
  • Experience as the main point of contact for platform relationships, such as Meta, TikTok, etc.
  • Experience with sourcing and negotiating direct buys and managing direct publisher relationships.
  • Thorough understanding of how different media elements function independently and collectively and how they continuously evolve.
  • Strong analytical skills and experience turning raw data into actionable insights. Ability to use alternative analytical approaches to solve media problems.
  • Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing problem-solving strategies.
  • Comfortable with and experience in audience research.
  • Has led and/or managed a team that can handle personnel issues effectively.
  • Has the ability to think on one’s feet, can speak at length about advertising and digital marketing
  • Highly proficient with Excel (macros and pivot tables).
  • Works well under pressure in a hands-on, startup environment. Has a positive attitude and knows how to balance competing priorities.
  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
  • Experience presenting to senior business leaders and/or clients. Can write clearly and concisely and present orally articulately and confidently.


$118,000 - $145,000 a year
Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.
Bounteous Glassdoor Company Review
3.8 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Bounteous DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Bounteous
Bounteous CEO photo
Keith Schwartz
Approve of CEO

Average salary estimate

$131500 / YEARLY (est.)
min
max
$118000K
$145000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs
Photo of the Rise User
Posted 8 days ago

Lead client-facing loyalty strategy consulting as the Director of Loyalty Strategy at Bounteous, an industry-leading digital consultancy.

Photo of the Rise User

Join Bounteous as a Lead Strategist, where you'll design strategic CRM and loyalty programs for top-tier clients.

Photo of the Rise User

As an Advertising Manager, you'll oversee innovative print marketing campaigns, leveraging your expertise in production and project management.

Join Clean Image Services as a Social Media Manager to creatively showcase our disaster restoration services while engaging with our community across various platforms.

Photo of the Rise User
Posted 10 days ago

Lead marketing initiatives at Brokers Alliance as a Marketing Director and drive impactful projects in a high-energy office setting.

Photo of the Rise User
Posted 12 days ago
Customer-Centric
Rapid Growth
Diversity of Opinions
Reward & Recognition
Friends Outside of Work
Inclusive & Diverse
Empathetic
Feedback Forward
Work/Life Harmony
Casual Dress Code
Startup Mindset
Collaboration over Competition
Fast-Paced
Growth & Learning
Open Door Policy
Rise from Within
Maternity Leave
Paternity Leave
Flex-Friendly
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off

Drive impactful marketing strategies and brand management as the Director of Product Marketing at K2J in St. Louis.

Photo of the Rise User
The Coca-Cola Company Hybrid US-IL-CHICAGO (SUITE 600)-OFFICE
Posted 12 days ago

Join Coca-Cola as a Senior Director to drive iconic brand strategies in a collaborative and empowering environment.

Photo of the Rise User
Posted 14 days ago
Inclusive & Diverse
Mission Driven
Empathetic
Collaboration over Competition
Growth & Learning

Kohler Ventures is looking for an E-Commerce Lead to manage and optimize online sales in a hybrid work environment.

Photo of the Rise User

Join New England Ice Cream Corporation as a Marketing Specialist, where your creativity and strategic thinking will help enhance brand visibility in the food industry.

Posted 6 days ago

Explore the opportunity to shape visual communication as a Creative Content Specialist at Morgan Corp, a leader in construction site development.

Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Fast-Paced
Growth & Learning
Medical Insurance
Dental Insurance
401K Matching
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Flex-Friendly
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Representing Bounteous x Accolite: Crafting digital solutions for today's challenges and tomorrow's opportunities.

134 jobs
MATCH
Calculating your matching score...
BADGES
Badge Flexible CultureBadge Future MakerBadge Global Citizen
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 29, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY