Director, Paid Media Activation (Social and Display)

As the Director of Paid Media Activation at Bounteous x Accolite, your primary responsibilities include creating and overseeing paid social and display campaigns, managing a team, and ensuring that all campaigns align with strategic media goals. You will monitor the execution and performance of these campaigns while implementing tools for optimization and reporting. It's all about turning broad media plans into tactical strategies that exceed client expectations!

To step into the role of Director of Paid Media Activation at Bounteous x Accolite, you need a minimum of 10 years of media experience, with at least four years in a managerial role. Agency experience is essential, along with a deep understanding of display, video, and social advertising technologies. Familiarity with Google Marketing Platform and social ad platforms like Meta and TikTok is also crucial for success in this position.

The Director of Paid Media Activation is pivotal to Bounteous x Accolite's growth as they bring expertise in media activation strategies that attract and retain clients. They contribute not only by crafting compelling paid media strategies but also by nurturing junior talent, which helps build a strong foundation for future success within the agency. Their thought leadership can often lead to new business opportunities and partnerships.

A typical day as the Director of Paid Media Activation at Bounteous x Accolite would include reviewing ongoing campaigns, collaborating with different departments to align efforts, and meeting with your team to discuss progress and new strategies. Additionally, you would spend time analyzing data from current campaigns while preparing reports and presentations to share insights with clients and stakeholders.

Essential skills for the Director of Paid Media Activation role at Bounteous x Accolite include strong analytical skills to interpret data and optimize campaigns effectively. Excellent leadership and communication abilities are also critical for managing a team and presenting insights to clients confidently. Familiarity with digital marketing and the latest trends in media technology is necessary to stay competitive in this fast-paced industry.

When developing a paid media strategy, I first analyze the client's goals and target audience. Then, I research the most effective channels and formats, such as display or social media. After outlining the campaign objectives, I collaborate with my team to integrate our findings into a cohesive strategy that aligns with the overall media plan while utilizing analytics tools to monitor performance.

I have extensive experience with various ad serving technologies, including DSPs and the Google Marketing Platform. I constantly evaluate and utilize these technologies to ensure efficient trafficking and reporting processes. My hands-on knowledge helps in troubleshooting issues and streamlining operations, ensuring that campaigns run smoothly and effectively.

Absolutely! In a recent campaign, we noticed that engagement metrics were below expectations. I quickly gathered my team to analyze the data, identified the underperforming ads, and adjusted our targeting parameters. This quick optimization led to a significant increase in engagement and ultimately exceeded our KPIs by the end of the campaign.

To keep my team informed of industry trends, I encourage continuous learning through subscriptions to leading marketing publications and regular training sessions. Additionally, we frequently discuss recent developments in media and marketing during team meetings. I also promote attending workshops and webinars to facilitate knowledge sharing and professional growth.

For audience segmentation, I leverage data from various sources, including CRM systems and third-party data providers. I analyze user demographics, behaviors, and interests to create detailed audience profiles. This approach allows for more targeted campaign strategies that resonate better with specific segments and drive higher engagement.

I focus on translating complex data into easy-to-understand visuals, such as dashboards and presentations that highlight key insights and implications for their business. I ensure to tailor the communication style to the audience, using relatable examples and avoiding jargon, so they can easily grasp the information and see the actionable recommendations.

In a high-pressure environment, I maintain open communication with my team, allowing us to address challenges collaboratively. I prioritize tasks and ensure that team members are supported, encouraging a solutions-focused mindset. By fostering a positive and resilient atmosphere, I ensure we navigate pressures together while maintaining productivity and morale.

I have hands-on experience in sourcing, negotiating direct buys, and maintaining relationships with various publishers. I prioritize understanding each publisher's unique strengths to negotiate deals that are beneficial for both parties. Strong relationships foster collaboration, ensuring we achieve the best possible results for our campaigns.

To measure the success of a paid social media campaign, I define KPIs aligned with the campaign objectives from the start. I track metrics such as ROI, engagement rates, conversion rates, and cost per acquisition. Post-campaign analysis helps evaluate performance and derive insights for future strategies, ensuring continuous improvement.

I implement regular feedback sessions, encouraging team members to share ideas and constructively critique campaigns. I emphasize the importance of learning from successes and failures, and we celebrate wins together to foster morale. By encouraging experimentation with new ideas, I help cultivate an environment that values innovation and growth.