SDR Manager

As a Sales Development Manager at Braintrust, you'll be responsible for the day-to-day management of the SDR team, ensuring they are equipped to identify and create qualified opportunities. Your role will encompass hiring, onboarding, and developing top talent, crafting a playbook for opportunity generation, and implementing sales strategies that align with our business goals. Additionally, you'll foster a positive and energetic work culture while continuously improving processes for efficiency.

Braintrust seeks candidates with 2-4 years of experience managing and developing SDRs, particularly in fast-paced, high-growth companies. Ideal candidates will possess deep knowledge of CRM software and SDR tools, as well as demonstrate the ability to execute an outbound multichannel sales strategy. A player-coach mentality is crucial, as this role requires both hands-on involvement and the ability to empower teams effectively.

As a Sales Development Manager at Braintrust, you'll enjoy a robust benefits package that includes medical, dental, and vision insurance, daily lunches, snacks, and beverages to keep you energized, flexible time off for work-life balance, a competitive salary with equity options, and an AI stipend of $50 a month to explore new AI products.

Braintrust is committed to the growth of its SDR team by offering hands-on training and mentoring. The Sales Development Manager will be responsible for coaching SDRs, providing constructive feedback, and implementing training initiatives to ensure team members enhance their performance and contribute effectively to the sales pipeline. A culture of continuous learning is essential at Braintrust.

The Sales Development Manager position is crucial at Braintrust because it directly impacts our sales success and growth. By leading the SDR team, you will play a key role in generating qualified leads, which is the first step in our sales process. Your strategic oversight will not only improve the efficiency of our sales operations but will also be vital for establishing a winning culture that drives results.

In this question, emphasize your systematic approach to hiring, which could include behavioral interviews and practical assessments. Discuss how you would tailor training programs to accommodate different learning styles and continuously refine them based on feedback. Highlight the importance of establishing a supportive environment that fosters growth.

When answering, share specific CRM platforms you’ve used and how they facilitated better communication and tracking of sales activities. Discuss how these tools enhance the performance of SDRs by enabling data-driven decisions and maintaining prospects’ engagement effectively.

Discuss your leadership style—whether it’s more hands-on or focused on empowering your team. Explain how adaptability to different situations can lead to better results and describe examples where your leadership has positively impacted team dynamics and performance.

Talk about the KPIs you prioritize, such as conversion rates, lead quality, and activity levels. Describe how you communicate these metrics to your team using regular reviews and feedback sessions to ensure everyone is on the path to success.

Discuss specific strategies like streamlining workflows, leveraging technology, and establishing clear performance benchmarks. Emphasize the importance of fostering a culture of feedback and continuous improvement to ensure your team is always evolving.

Highlight a compassionate but targeted approach to performance management. Discuss how you would assess the root cause of underperformance, provide tailored coaching, and establish clear expectations, ultimately driving them towards improvement.

Share examples of successful outbound strategies you’ve developed and executed. Highlight specific channels used, such as email, social selling, or calls, and how integrating these channels has improved lead generation and conversion rates.

Discuss incentives like performance-based rewards, recognition programs, and professional development opportunities. Explain how fostering a collaborative, energetic environment contributes to keeping the morale high among your SDR team.

Talk about a structured approach to building a playbook, including gathering insights from team members, analyzing successful case studies, and iterating based on outcomes. Emphasize the importance of having a living document that evolves with the team’s experiences and the market landscape.

Share insights on common challenges like lead quality, market saturation, and evolving buyer behavior. Discuss how staying adaptable and utilizing analytics can help overcome these hurdles, and how you can guide your SDR team in navigating them.