Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager at Braze, your primary responsibilities include developing and managing the customer lifecycle marketing strategy, collaborating with cross-functional teams to create impactful customer journeys, and executing programs designed to improve engagement and reduce customer churn. You'll utilize data to provide insights into program performance, drive revenue growth, and optimize campaigns across different marketing channels.

Candidates applying for the Senior Lifecycle Marketing Manager position at Braze should possess at least 5 years of lifecycle marketing experience, ideally within a SaaS environment. Familiarity with Braze's platform is preferred. Successful applicants should demonstrate strong communication skills, a growth mindset, proficiency in both quantitative and qualitative data analysis, and creative problem-solving abilities.

To thrive as a Senior Lifecycle Marketing Manager at Braze, candidates must have excellent communication skills for cross-functional collaboration, a solid understanding of customer engagement tactics including email and mobile marketing, and an ability to analyze data to identify trends and optimize lifecycle programs. Operating with agility and a customer-centric approach is also vital for success.

At Braze, we are committed to the continuous learning and growth of our employees. For those in marketing roles like the Senior Lifecycle Marketing Manager, there are opportunities for formal career pathing, access to learning platforms, and tuition reimbursement programs, supporting you as you advance your marketing skills and career.

The culture at Braze is collaborative and vibrant, characterized by kindness and passion. As a Senior Lifecycle Marketing Manager, you will find yourself in an environment that fosters teamwork and celebrates diverse perspectives, allowing you to innovate and contribute meaningfully to the company's success.

In answering this question, be prepared to discuss specific examples of strategies you've developed. Highlight how you integrated customer feedback and data analytics into your decision-making process to create effective marketing programs.

Focus on metrics such as customer lifetime value (LTV), retention rates, engagement rates, and customer satisfaction scores. Explain why these metrics are critical and how you've used them to drive marketing decisions in previous roles.

Discuss your approach to collaboration by illustrating past successes where you effectively worked with sales, product teams, or customer success departments. Emphasize your communication skills and willingness to share insights.

Share your techniques for analyzing customer data and feedback to identify pain points and opportunities for improvement in customer journeys. Discuss how personalization and targeted messaging play a role.

Choose a project that showcases your problem-solving skills and ability to navigate obstacles. Highlight your role in addressing the challenge and the successful outcome you achieved.

Explain your strategies for continuous learning in marketing—whether it's through attending conferences, participating in webinars, reading industry publications, or networking with other professionals.

Emphasize the importance of data in formulating marketing strategies. Provide examples of how data analysis has led to improved campaign performance and better understanding of customer behavior.

Share a specific instance where you implemented a strategy or program that successfully enhanced customer retention. Discuss the tools and techniques you employed and the measurable results achieved.

Talk about your creative process in crafting engaging messages. Include considerations for audience segmentation, tone, and the role of storytelling in connecting with customers on an emotional level.

Discuss your organizational skills and methods for prioritizing tasks, such as using project management tools, setting clear deadlines, and determining the impact and urgency of each campaign goal.