Director of Marketing

About us:

Brightmeds is an innovative startup revolutionizing access to health and wellness solutions. Our mission is to enhance the well-being of our customers by offering a wide range of health products through a seamless digital experience. We leverage telehealth services and a direct-to-consumer approach to offer accessible, affordable, and personalized treatments. Our platform connects customers with licensed professionals for online consultations and prescription fulfillment. By combining cutting-edge technology with customer-centric care, Brightmed is poised to disrupt traditional healthcare models and empower individuals in their wellness journeys

Position Summary: 

Are you a marketing expert with a strong background in the Direct-to-Consumer, Subscription, Agency, or Ecommerce space? Are you looking for an opportunity to design and build a world-class marketing program from the ground up within a fast-growing Health-Tech Startup? We're seeking a dynamic and results-driven Director of Marketing to lead our marketing efforts and drive growth as we scale. This is a remote position, perfect for a self-starter who thrives in a fast-paced, ever-changing environment.

Key Responsibilities:

Strategy Development and Execution

• Create and implement a comprehensive marketing strategy focusing on customer acquisition, retention, and ROI across Google, facebook and Bing. 

• Create and implement an email and text marketing strategy 

• Conduct market research and competitive analysis to identify growth opportunities and differentiation strategies.

Growth and Product Marketing

• Drive growth marketing initiatives to significantly expand our customer base.

• Develop and execute product marketing strategies to effectively promote Brightmeds.com services.

• Utilize data to inform marketing strategies and articulate the impact of marketing actions.

Agency and Affiliate Management

• Oversee relationships with multiple digital agencies, ensuring effective collaboration and delivery of creative assets.

• Establish and manage affiliate partnerships to expand reach and increase customer acquisition.

• Monitor agency and affiliate performance, optimizing partnerships to maximize ROI.

Creative Pipeline Management

• Collaborate with digital agencies to deliver high-performing, compliant digital ads aligned with brand guidelines.

• Develop and manage creative assets for paid media campaigns and conversion-focused content.

Data Analysis and Optimization

• Utilize analytics to monitor campaign effectiveness and make data-driven decisions.

• Conduct split testing and implement changes based on insights to improve performance.

• Set and monitor KPIs to measure the effectiveness of marketing initiatives.

Budget Management

• Manage the marketing budget effectively, aligning spend with performance goals and ROI targets.

• Monitor expenditures and adjust strategies to maximize budget efficiency.

Cross-Functional Collaboration

• Work closely with product, operations, and customer experience teams to align marketing initiatives with overall brand and user experience.

• Foster a collaborative and innovative environment within the marketing team and across departments.

Compliance

• Ensure all marketing activities adhere to healthcare and prescription medication regulations and compliance requirements.

Qualifications

• 7+ years of marketing experience, with at least 3 years in a leadership role

• Proven track record in growth marketing and customer acquisition, particularly in direct-to-consumer campaigns

• Proven experience driving results across multiple startup companies, successfully contributing to revenue growth in the $20-30+ million range through effective marketing strategies.

• Strong analytical skills and experience with marketing analytics tools

• Expertise in paid search, social media advertising, and performance marketing

• Demonstrated success in developing and managing creative pipelines for digital ads

• Experience working with external partners and managing vendor relationships

• Managing a marketing budget of a minimum of $250k per month

• Demonstrated ability to work effectively in a remote environment

• Experience in health-tech, telemedicine, or related industries is strongly preferred

• Knowledge of telemedicine regulations is a plus

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred

What We Offer:

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work schedule with remote working options.

• Professional development opportunities.

• A collaborative and inclusive work environment.