Lead designer - Marketing

About us:

Brightmeds is an innovative startup revolutionizing access to health and wellness solutions. Our mission is to enhance the well-being of our customers by offering a wide range of health products through a seamless digital experience. We leverage telehealth services and a direct-to-consumer approach to offer accessible, affordable, and personalized treatments. Our platform connects customers with licensed professionals for online consultations and prescription fulfillment. By combining cutting-edge technology with customer-centric care, Brightmed is poised to disrupt traditional healthcare models and empower individuals in their wellness journeys.

Position Summary:

We are seeking a Lead Marketing Designer to lead our visual brand strategy and marketing creative efforts. In this role, you'll work directly with the CEO and cross-functional teams to create compelling, performance-driven design solutions across our digital platforms, marketing campaigns, and sales materials. The ideal candidate combines strong design craft with marketing acumen, bringing both creative excellence and data-informed decision-making to our fast-paced startup environment.

Responsibilities:

Brand & Visual Design

• Design and implement comprehensive visual strategies that strengthen our brand identity

• Develop and maintain scalable design systems across brand workstreams

• Create and optimize landing pages and product marketing assets

• Design visual content for paid, organic, and social media channels

Marketing & Campaign Design

• Lead creative direction for product launches and growth marketing initiatives

• Create high-impact marketing collateral, including sales decks and promotional materials

• Design and optimize campaign assets across multiple platforms

• Develop visual content for email marketing campaigns and social media

Cross-functional Leadership

• Collaborate with CEO and marketing team to align creative vision with business objectives

• Partner with external agencies and freelancers on specialized design projects

• Provide creative direction and maintain brand consistency across all channels

• Articulate creative strategies through project briefs and narratives

Performance & Analytics

• Analyze creative asset performance in partnership with analytics team

• Synthesize data insights to optimize marketing visual communications

• Iterate on design assets based on performance metrics and user feedback

• Track and report on campaign visual effectiveness

What we are looking for: The ideal candidate will be a strong generalist designer who has extensive experience collaborating with marketing teams on ads, emails, landing pages and more, is deeply user-centric, and loves to iterate, test, and learn

Experience

• 5+ years of professional design experience

• 2+ years specifically in marketing design and ad campaigns

• Proven track record of improving campaign performance through design

• Experience with multi-channel marketing campaigns (Google, Facebook, Instagram, TikTok, Email)

Technical Skills

• Expert proficiency in design software: After Effects, Illustrator, Photoshop, Figma

• Strong understanding of digital marketing principles and user journeys

• Knowledge of current design trends and best practices

• Experience with responsive design and digital platforms

• Portfolio demonstrating exceptional design fundamentals

Professional Competencies

• Strong analytical and problem-solving abilities

• Excellent project management and time management skills

• Outstanding written and verbal communication

• Ability to work autonomously and drive projects forward

• Adaptable and comfortable with rapid iteration

• Experience working in fast-paced startup environments

What We Offer:

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work schedule with remote working options.

• Professional development opportunities.

• A collaborative and inclusive work environment.