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Marketing Operations Manager

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

We are looking for a Marketing Operations Manager to join our growing team! In this role, you will manage marketing programs from offer concept through fulfillment to ensure process and / or revenue assurance. This includes multiple programs based on customer type, customer scenario (acquisition or retention), region, channel (digital, call center, face to face). Your project and programs will include new products, pricing and promotions, retention initiatives, operational efficiency: TSA exit, product sunsets; MDU, directories, broadband grants, etc. You will implement and track programs that will enable marketing achievement of goals.

As a Marketing Operations Manager, your duties and responsibilities will include:

  • Identify, evaluate, build consensus, and execute cross functional solutions, marketing strategies, programs and processes
  • Develop innovative solutions to problems that position teams to meet and exceed targets
  • Collaborate with cross functional teams to ensure marketing readiness and ongoing operational support for residential programs, products, pricing, offers, and strategies are launched in market
  • Develop operational plans that position our teams to meet and exceed targets. Orchestrate each initiative across a wide array of teams including product marketing, pricing, IT, compensation, training, sales, operations, finance, legal, competitive intelligence and reporting and analytics to ensure our teams are ready and positioned for success.
  • Ensure process assurance by tracking and providing operational program support as needed.
  • Design, launch and manage product pricing and promotional projects
  • Analyze program performance and optimizes opportunities
  • Project manage initiatives end to end, keeping cross-functional teams updated on progress, key issues and overall alignment of the plan:
    • Optimize workflows and processes to improve marketing efficiency
    • Enhance marketing frameworks and ensure cross-functional alignment
    • Coordinate between marketing, product, operational, customer care and sales teams to align marketing strategies.
    • Identify and recommend solutions to improve marketing processes and bottlenecks
    • Ensure processes are scalable for new products and services.
    • Serve as key liaison between marketing, sales, product development, customer care, operations, network, legal/regulatory and IT
    • Lead cross-functional teams to deliver campaigns, offers/products and other marketing initiatives

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

  • Bachelor's degree in Business, Marketing or related field 
  • 8+ years in Marketing, Marketing Operations, Program Management
  • 8+ years’ experience in the telecommunications industry  
  • Experience launching new programs, products, pricing and offers
  • Cross functional leadership experience 
  • Strong organizational and tracking skills.
  • Ability to connect the dots across strategy, planning, execution and results; agile marketing
  • Process and detail orientation
  • Strong written communication and public speaking/presentation skills 
  • Strong track record of establishing trusted relationships  

BONUS POINTS FOR:

  • Direct or sales support experience

 

#LI-SS1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:  

Brightspeed Glassdoor Company Review
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CEO of Brightspeed
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Tom Maguire
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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Operations Manager, Brightspeed

Join our dynamic team at Brightspeed as a Marketing Operations Manager! Nestled in the heart of Charlotte, NC at 1120 S Tryon St, you’ll play a vital role in revolutionizing how people connect with each other. In this position, you will manage marketing programs from inception to execution, driving initiatives that span across customer acquisition and retention while ensuring our efforts translate into tangible results. More than just a job, this is an opportunity to contribute to meaningful projects, such as developing new products, pricing strategies, and promotional offers that resonate across various channels. You'll be collaborating with diverse teams across the organization, ensuring all marketing initiatives are well-supported and conversant with the latest trends and customer needs. Your analytical skills will come into play as you track and optimize marketing programs, leading to enhanced efficiencies and strategic decisions. Brightspeed thrives on innovation, so your ability to devise original solutions to problems is crucial. With a focus on fostering cross-functional collaboration, you'll liaise with various departments to align strategies and maximize the impact of our marketing efforts. If you have a knack for effectively managing projects and a passion for delivering unparalleled customer experiences, we encourage you to apply and take a step towards joining a team that's reshaping the future of internet connectivity in our communities!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at Brightspeed
What responsibilities does a Marketing Operations Manager have at Brightspeed?

The Marketing Operations Manager at Brightspeed is responsible for managing marketing programs from concept through to fulfillment. This role involves coordinating initiatives related to customer acquisition and retention, overseeing product launches, promotions, and operational efficiency within the marketing framework. The manager also collaborates with multiple teams to ensure that marketing strategies align closely with overall business objectives.

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What qualifications are needed for the Marketing Operations Manager position at Brightspeed?

To be considered for the Marketing Operations Manager role at Brightspeed, candidates should possess a Bachelor's degree in Business, Marketing, or a related field along with at least 8 years of experience in marketing and program management, particularly within the telecommunications industry. Strong organizational skills, cross-functional leadership experience, and a detail-oriented approach are essential for success in this position.

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What is the work environment like for a Marketing Operations Manager at Brightspeed?

Brightspeed fosters a vibrant and supportive work environment, with offices located on the 7th floor of the Vantage South End - East Tower in Charlotte, NC. Emphasizing collaboration and innovation, the Marketing Operations Manager will have the opportunity to work closely with a diverse team in a culture recognized as a Top Workplace by the Charlotte Observer.

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How does the Marketing Operations Manager measure success at Brightspeed?

Success for a Marketing Operations Manager at Brightspeed is largely measured by the effectiveness of marketing programs and campaigns. This involves tracking KPIs, analyzing program performance, and optimizing workflows to ensure that marketing goals are met or exceeded. Effective cross-functional collaboration and timely execution of marketing initiatives are critical to the role.

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What career growth opportunities exist for a Marketing Operations Manager at Brightspeed?

Brightspeed values career development and offers pathways for growth for a Marketing Operations Manager. As you demonstrate your skills and contribute to the company's mission, you could mentor junior team members, lead larger projects, and even transition into senior marketing roles within the organization that further your career in telecommunications.

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Common Interview Questions for Marketing Operations Manager
How do you prioritize projects as a Marketing Operations Manager?

When prioritizing projects, I assess their alignment with organizational goals, timelines, and resource availability. Using a matrix to evaluate impact versus effort helps determine which projects could yield the best results and should be tackled first.

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Can you describe your experience with cross-functional collaboration?

In my previous roles, I have led cross-functional teams by establishing clear communication channels among marketing, sales, product development, and IT, ensuring everyone is aligned and informed about project updates and milestones.

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What tools do you use to manage marketing programs?

I often utilize project management tools like Asana or Trello for tracking tasks and timelines, along with analytics platforms like Google Analytics or Tableau to monitor the performance of marketing campaigns in real-time.

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How do you evaluate the success of a marketing campaign?

I evaluate the success of a marketing campaign by analyzing performance metrics such as engagement rates, conversion rates, and ROI, along with conducting post-mortem analyses to identify strengths and areas for improvement.

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What steps do you take to ensure alignment between marketing and sales teams?

To ensure alignment between marketing and sales teams, I organize regular strategy meetings, share marketing insights and sales feedback, and collaborate on lead generation efforts to create a synergy that drives results.

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Describe a challenging project you managed and how you overcame the difficulties.

I managed a project where the launch timeline was compressed due to unexpected resource constraints. By revisiting the project scope, prioritizing critical tasks, and reallocating resources, I successfully delivered the project while maintaining quality standards.

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What is your approach to managing stakeholder expectations?

I proactively communicate with stakeholders, providing regular updates on project statuses and potential challenges, and facilitating discussions to ensure their expectations are realistic and achievable.

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How do you stay updated with marketing trends?

I stay updated with marketing trends by subscribing to industry publications, attending webinars, and participating in networking events to exchange ideas with other professionals in the field.

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How would you handle a disagreement within a project team?

If disagreements arise within a project team, I facilitate a discussion to address the underlying issues, encouraging open communication and collaboration to reach a consensus that respects everyone's perspectives.

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What strategies would you implement to improve operational efficiency?

To improve operational efficiency, I would analyze current processes to identify bottlenecks, employ automation tools where possible, and continuously seek team input to enhance workflows and procedures for optimum performance.

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Building a future where more communities can benefit from a more connected life. "Internet Equals Opportunity." We’re Brightspeed, a brand-new internet provider on a mission to bring more connectivity to America. We believe where you choose to ca...

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Full-time, hybrid
DATE POSTED
April 11, 2025

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