Lifecycle Marketing Associate - job 1 of 2

Our Mission and OpportunityEarly education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.Our TeamWe are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.Who You AreBrightwheel is seeking a driven and creative Lifecycle Marketing Associate to own email nurture and sales sequence projects end to end. You will be tasked with optimizing conversion metrics in our marketing and sales funnel, and you’ll write copy that compels early education programs to raise their hand saying they want to talk to Sales to learn more about brightwheel.The ideal candidate will be scrappy yet detail-oriented, and they’ll be eager to dive in to make an impact. You’ll play a key role in brightwheel enabling more early education programs so they can save time, get paid faster, and build deeper relationships with families and staff.What You’ll Do• Nurture inbound leads to drive conversion at the top of the sales funnel• Propose copy for all prospect-facing communication, including email nurtures and sales sequences (emails and SMS)• Outline a recommendation for how to most effectively segment our prospect audience• Identify opportunities to increase demos set/hold; optimize landing pages and the Chili Piper scheduler for leads to book a demo• Analyze campaign outcomes with reporting in HubSpot, Tableau, and Salesforce• Closely partner with Sales to implement best practices and get learningsQualifications, Skills, & Abilities• 1-2 years of experience in marketing. Expertise in lifecycle, copywriting, or growth at a B2B SaaS company a strong plus• Track record of consistently delivering excellent results in a fast-paced environment• Demonstrated ability to write effective copy tailored to a target audience• Strength in analytics, critical thinking, and reasoned judgment• Growth mindset with results-driven approach to work (testing, measuring, iterating)• Ability to roll up sleeves and get it done• Experience with B2B marketing tech stack including Salesforce, HubSpot, Twilio, Chili Piper, marketing automation tools, A/B testing platforms preferred$59,000 - $101,000 a yearBrightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. If you have questions about the compensation band for your region, please ask your recruiter.Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Original job Lifecycle Marketing Associate posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.