Public Relations Account Coordinator

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

Client Service:

• Be knowledgeable about your clients, their industries and competitors; stay updated on client trade publications, national/regional news outlets
• Be a keen learner and know the technicalities behind skilled writing to be able to draw up actionable client communications materials such as status reports, campaign summary reports, general activity reports etc., under guidance and supervision
• Be a keen observer and learn how your senior team members service clients through decisive consulting, problem-solving and relationship-building
• Actively participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of client, if appropriate
• Learn to use the BURSON proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network
• Learn about research and measurement methodologies and resources and use them to support the account team in IC programs
• Monitor media coverage of clients and support the account team on daily administrative tasks
• Play an active role in coordinating press materials and events such as press kits, releases and press conferences
• Learn the social media trends and the support the seniors on implementing social media/digital programs

Business Development:

• Listen attentively during client meetings for potential opportunities and suggest ideas to your senior team members as they could lead to new business.
• Assist the senior members of the team with research, case studies and other materials for client presentations, new business proposals, pitches and industry award submissions to drive business for BURSON

Teamwork:

• Be an active and enthusiastic team player and proactively assist the senior members of the team to design and implement effective client strategies
• Be receptive to ideas, opinions and insights from team members and be able to work as a team to support each other

Consistently demonstrate integrity and credibility and build trust through inclusive behavior

Financial Management:

• Make supervisors aware of your time so the business can be managed profitably
• Liaise with third party suppliers like couriers, venues, caterers
• Support the senior members of the team in billing and invoicing

Agency Responsibilities:

• Use BURSON’s intranet and resources; keep your profile updated.
• Help recruit top talent by knowing our capabilities and network
• Adhere to BURSON’s confidentiality and disclosure agreements and code of ethics/conduct

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

For more information, visit www.bursonglobal.com