Manager, Marketing Analytics

Company DescriptionFounded by Dr. Jonathan Rothberg in 2011, Butterfly Network is a digital health company with a mission is to democratize medical imaging by making high-quality ultrasound affordable, easy-to-use, globally accessible, and intelligently connected, including for the 4.7 billion people around the world lacking access to ultrasound. Butterfly created the world's first handheld single-probe, whole-body ultrasound system using semiconductor technology, Butterfly iQ.The company has continued to innovate, leveraging the benefits of Moore's Law, to launch its second generation Butterfly iQ+ in 2020, and third generation iQ3 in 2024 – each with increased processing power and performance enhancements.The disruptive technology has been recognized by TIME's Best Inventions, Fast Company's World Changing Ideas, CNBC Disruptor 50, and MedTech Breakthrough Awards, among other accolades. With its proprietary Ultrasound-on-Chip™ technology, intelligent software, and educational offerings, Butterfly is paving the way to mass adoption of ultrasound for earlier detection and remote management of health conditions around the world.Joining Butterfly is the opportunity to redesign the future of healthcare through the power of technology. Embark on a journey with us to maximize global impact, motivated by the idea that our products will change the lives of millions, along with the people you love.Job DescriptionWe are seeking a dynamic Marketing Analytics individual to join our Enterprise Data and Systems Team. Reporting to the Director of Enterprise Data and Systems, this role is responsible for working with the Marketing team to gather, analyze, and leverage data to provide actionable insights that inform marketing strategies and decision-making processes. This role focuses on understanding internal performance marketing & revenue metrics, customer data, product data, as well as market trends in the medical technology industry, consumer behavior, and competitive landscape.The right candidate has a mix of technical skills, business knowledge, analytical capabilities to identify and analyze ambiguous problems in a fast-paced environment.ResponsibilitiesAnalytics• Design, build and run a marketing analytics practice that measures the performance of a range of marketing and communications activities across paid media, digital content, SEO, PR/media, events, sponsorships, and other channels• Collect, connect and analyze data from various sources, including online and offline marketing channels, web analytics tools and CRM• Analyze competitor activities, market positioning, and strategies to identify opportunities and threats.• Utilize advanced analytics techniques to derive meaningful insights and recommendations to improve marketing strategies and ensure product success both domestically and internationally.• Analyze multi-touch customer journeys and conversion paths to identify conversion rate optimization opportunities.• Proactively perform user/customer behavior, segmentation/cohort, conversion funnel analyses to identify trends and make strategic recommendationsReporting• Build data visualization and advanced reporting/dashboards that track performance against KPIs, identify marketing optimization opportunities and highlight to key leaders and stakeholders marketing contributions to business performance• Establish and standardize measurement best practices and benchmarks on which to evaluate program performance• Develop and maintain dashboards, reports, and presentations that communicate key insights and metrics to stakeholders.• Define and build customer and audience segmentation frameworks, analyze customer journey and conversion funnels, develop and test marketing attribution models, and other fundamental analytics operationsCollaboration• Work with marketing teams to guide A/B tests, incrementality tests, and channels test (online and offline) to identify learnings and what works best• Work with an external agency on cross-channel revenue attribution and marketing mix modeling activities.• Work with Marketing, Sales Operations and Systems and Data Teammates to streamline sales funnel tracking and procedures.• Work with Product Success to align marketing programs with market intelligence.• Present findings in a clear and concise manner to Senior Leadership, Product Success Managers and cross-functional teams.QualificationsBaseline skills/experiences/attributes:• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field. Master's degree is a plus.• 8+ years of experience in marketing analytics or web analytics, preferably in medical technology or healthcare industries. International experience is a plus.• Expert proficiency in Web Analytics tools: Specifically GA4• Expert knowledge of tracking methodologies and attribution models for both online and offline channels. Google Tag Manager experience is required.• Experience in analyzing ecommerce performance metrics, customer journeys, and conversion rate optimization (CRO).• High proficiency in identifying and scoping relevant target audiences for B2B and DTC products, proven experience in developing detailed buyer personas.• Strong understanding of digital marketing channels and KPIs.Ideally, you also have these skills/experiences/attributes (but it's ok if you don't!):• Knowledge and prior usage of tools like Facebook Ad Manager, AdWords, LinkedIn, Reddit, Quora• Strong familiarity with domestic and international data privacy regulations.• Advanced understanding of statistical methods, ability to work with large data sets ensuring data accuracy and consistency• Proficiency in SQL, BigQuery, Salesforce, data visualization tools, advanced MS Office / Google Workspace skills.• Experience in sourcing and presenting market intelligence data.• Experience with Heap is a plusLocationThis is a hybrid position based out of our office in New York, NY.Benefits and Perks• Comprehensive health insurance, encompassing dental and vision coverage, is provided to all our employees. As a health-tech company, we prioritize the well-being of our teams. Additionally, employees have the option to buy up for enhanced health insurance coverage. We also contribute to Health Savings Account (HSA) accounts for all enrolled employees on an annual basis.• Comprehensive Employee Assistance Program - we provide access to tools and resources to support your emotional health and day-to-day needs.• 401k plan and match - we facilitate your retirement goals.• Eligible employees will have the opportunity to participate in Employee Stock Purchase Plan (ESPP)• Unlimited Paid Time Off + 10 Holiday Days a Year - recharge and come back ready to make an impact• Parental Leave - we want to make sure our employees have plenty of time with their growing families, and additional benefits for primary caregivers to help transition back to work after leave• Competitive salaried compensation - we value our employees and show it• *Equity - we want every employee to be a stakeholder• The opportunity to build a revolutionary healthcare product and save millions of lives!CompensationOur estimated salary for this role based in NYC is between $130,000 - $150,000 + bonus + equity + benefits. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.Butterfly Network does not accept agency resumes.Butterfly Network is an E-Verify Company.Butterfly Network is an equal opportunity employer. Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.