Product marketing manager

ResponsibilitiesAbout ByteDanceFounded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.Why Join UsCreation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity;to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together.That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the TeamOur team plays a crucial role in ensuring the company’s success.We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges.It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! ResponsibilitiesWork on competitive research, customer persona research, and other search marketing tactics to develop product messaging, differentiators, and the value proposition to increase visibility and engagement of our products with our users and clients.Work on marketing data collection, analytics, and reporting, including customer case studies and testimonials to optimize the use of our products.Participate in events and community management, trade show management, and community engagement.Provide social media management and engagement.Work on email marketing for onboarding flows and nurture flows.Website management, landing page development, search engine optimization, and paid ad campaigns development.QualificationsQualificationsMust have a Bachelor’s degree in Business, Management, Marketing, Communications, Data Analytics, or a related field, and 3 years of related work experience.• Of the required experience, must have 3 years of experience in each of the following : Devising marketing campaigns tailored to the business needs, including identifying the relevant channels, setting KPIs, and creating assets;• Field marketing, including identifying relevant events and industry trade shows to sponsor, negotiating sponsorships, and creating messaging and content for marketing events;• Managing multiple marketing projects simultaneously and working cross-functionally with stakeholders;Translating data into insights and reporting results to leadership;• Managing social media channels, including identifying the relevant platforms based on business needs and providing content strategy to drive engagement;andProduct marketing, including identifying the target audience for the business, analyzing the customer persona, and providing the value proposition, selling points, and relevant assets.TRAVEL REQUIREMENT : Domestic travel up to 10% required. Type : Full time, 40 hours / weekLocation : San Jose, CASalary Range : $128000 - $244889 per year ToLast updated : 2024-09-16