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Area Sales Manager

CALIWATER is a celebrity-backed start-up offering an unparalleled opportunity to directly impact the success of a rapidly growing business in an emerging category.  Ability to work directly with the Founders, and Executive leadership. We are entrepreneurs, building a great company and are passionate about developing talent. The right candidate is joining the business early, with the opportunity to earn valuable experience and quickly develop their career.  This role will be responsible for the midwest territory and should be based in the Chicago area.

Responsibilities:

  • Achieve monthly volume and distribution targets, driving overall sales growth in your market.
  • Take ownership of regional chain retailers, implementing promotion calendars, introducing new items, and marketing programs.
  • Meet key financial and sales objectives, leveraging data-driven strategies to boost performance.
  • Strategically plan and prioritize your weekly activities in the field, ensuring timely visits to target accounts to address voids, enhance shelf visibility, and secure reorders from store managers.
  • Oversee flawless execution of new product launches, promotions, and secondary placements.
  • Cultivate and nurture relationships with store-level buyers to strengthen partnerships.
  • Secure additional product placements within accounts, including secondary points of purchase and cooler spaces.
  • Ensure effective implementation of Retail programs in the marketplace.
  • Maintain daily communication with your manager. Participate in weekly calls with your manager, attend monthly team meetings, and provide comprehensive monthly recaps. Share market-level insights, including customer and consumer feedback, competitive activities, and market successes as needed.
  • Support partnerships with distributors, brokers, and retailers in your market.
  • Dedicate approximately 80% of your time to field visits, engaging with various accounts.

You are an intelligent and driven individual, always focused on achieving your goals. Your leadership qualities come naturally, backed by a strong entrepreneurial spirit and willingness to support your team. While you pay close attention to details, you never allow minor issues to impede your progress. A relentless desire for personal and professional growth fuels your ambitions. Embracing uncertainty, you approach challenges with a positive and determined attitude, always finding a way to succeed. Failure is not something that scares you; instead, you see it as an opportunity to learn and improve.

  • 1-3 years of Sales or Marketing experience with a CPG brand preferably in the F&B industry.
  • Experience working with distributors and selling through Retail, On-Premise and Food Service channels.
  • Familiarity with analytics tools, data-driven approach to sales.
  • Competitive, self-starter who is highly motivated to achieve goals.
  • Possessing strong planning, organization, and project management abilities, coupled with exceptional interpersonal, written/oral communication, and presentation skills.
  • Thrives in a fast-paced environment, adept at managing multiple priorities simultaneously.
  • Displaying an inquisitive nature to understand our customers, driven to find innovative ways to better connect with consumers.
  • Must have a clean driver's license, reliable transportation, and proof of insurance.
  • Physically capable of lifting 20 lbs., setting up, executing, and tearing down promotional items. The role entails regular standing, kneeling, and walking distances of up to ½ mile at a time.
  • Must live in the Texas market with the ability to travel between Dallas, Austin and Houston regularly.

The salary range for this role is $70k - $90k with a bonus

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Area Sales Manager, Caliwater

As an Area Sales Manager at CALIWATER, you're about to embark on an exciting journey where your efforts can significantly influence the trajectory of a celebrity-backed start-up in a thriving market. We're passionate about innovation and building a brand that resonates with customers, and we’re searching for someone who shares that enthusiasm. Based primarily in the Chicago area, you will take charge of the midwest territory, driving sales growth and exploring new opportunities to enhance our market presence. Picture yourself visiting regional chain retailers, strategizing promotional calendars, and unlocking new sales avenues. With the support of our dynamic executive team, you’ll have the chance to develop your skills while interacting closely with founders and peers who are equally driven. This role isn’t just a job; it’s a chance to grow your career swiftly. You’ll analyze sales data to make informed decisions, ensure successful new product launches, and establish solid relationships with store buyers. A typical day will see you out in the field, focused on achieving monthly targets and enhancing our visibility on shelves. If you have a proactive mindset, exceptional communication skills, and a passion for food and beverage, then we would love to have you on board at CALIWATER, where every moment counts, and every effort makes an impact. Together, let’s make great products shine on the market!

Frequently Asked Questions (FAQs) for Area Sales Manager Role at Caliwater
What does an Area Sales Manager at CALIWATER do?

The Area Sales Manager at CALIWATER is responsible for driving sales growth in the midwest territory. This includes achieving monthly sales targets, managing relationships with retailers, and executing promotional strategies. You will have the unique opportunity to work closely with the founders and leadership team, contributing to the overall success and innovative direction of our celebrity-backed start-up.

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What qualifications are needed for the Area Sales Manager position at CALIWATER?

Candidates for the Area Sales Manager role at CALIWATER should ideally have 1-3 years of experience in Sales or Marketing, particularly within the consumer packaged goods (CPG) sector, with a focus on the food and beverage industry. Strong analytical skills, project management experience, and excellent communication skills are also essential to thrive in this fast-paced environment.

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Is prior experience in the food and beverage industry necessary for CALIWATER's Area Sales Manager role?

Yes, while it’s not strictly a requirement, having prior experience in the food and beverage industry can be very beneficial for an Area Sales Manager at CALIWATER. Familiarity with retail operations, analytics tools, and a deep understanding of consumer behavior will certainly help you effectively drive sales strategies and connect with customers.

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How much travel is involved in the Area Sales Manager position at CALIWATER?

The Area Sales Manager role at CALIWATER involves significant traveling, with around 80% of your time dedicated to field visits with accounts. This includes engaging retailers across several key cities in the midwest territory, particularly within the Chicago area, which offers a rich landscape for growth and customer engagement.

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What kind of tasks will the Area Sales Manager perform at CALIWATER on a daily basis?

Daily tasks for the Area Sales Manager at CALIWATER might include visiting retailers to enhance shelf visibility, conducting promotional activities, analyzing sales data, and nurturing relationships with store-level buyers. Frequent communication with management and collaboration with distribution partners will also be a critical aspect of your role.

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What skills are essential for an Area Sales Manager at CALIWATER?

Key skills for success as an Area Sales Manager at CALIWATER include strong planning and organization, exceptional communication and interpersonal skills, the ability to analyze and interpret sales data, and a proactive attitude toward achieving goals. Additionally, being adaptable and finding innovative ways to connect with consumers will set you apart.

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What can I expect from the working culture at CALIWATER as an Area Sales Manager?

At CALIWATER, the working culture is fast-paced and entrepreneurial. As an Area Sales Manager, you can anticipate a collaborative environment where your ideas are valued, and your professional growth is supported. You’ll work closely with a passionate team dedicated to making an impact in the marketplace and helping each other succeed.

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Common Interview Questions for Area Sales Manager
How do you prioritize your tasks as an Area Sales Manager?

In your response, discuss your approach to planning and prioritizing by focusing on high-impact activities that align with the company's goals. Mention your use of data to identify key accounts needing attention and how you adapt your schedule based on upcoming promotions or market events.

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Describe a time when you successfully gained a retailer's trust.

Here, detail a specific instance where you fostered a strong relationship with a retailer. Highlight your communication strategies, any value-added services you provided, and how those efforts resulted in increased sales or partnership growth, which reflects your capability in relationship management.

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How would you handle a situation with a difficult store manager?

Discuss your conflict resolution skills. You could frame your answer around listening actively to the store manager's concerns, offering solutions, and ensuring clear communication. Emphasize your ability to maintain professionalism while working toward mutual goals for success.

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What strategies do you use to analyze sales data?

Explain your familiarity with analytics tools and your methodology for extracting actionable insights from data. For example, discuss how you track sales performance by category, analyze customer feedback, and adjust your strategies accordingly to optimize results.

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Can you give an example of a successful promotion you executed?

In answering this question, recount a specific promotion you planned and executed, detailing its objectives, the strategies employed, and the outcomes achieved. Be sure to highlight how you measured success and the adjustments made for continuous improvement.

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What motivates you the most as an Area Sales Manager?

Share your passion for sales and relationship-building, emphasizing your drive to exceed sales goals. You might also mention how witnessing the impact of your strategies on both the brand and consumer satisfaction fuels your motivation to succeed.

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How do you stay informed about industry trends and competitive activities?

Here, discuss the resources you utilize to keep up with industry developments, such as publications, online forums, or networking with peers. Mention the importance of leveraging this information to strategize effectively in your region and outperform competitors.

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What are your preferred methods for launching a new product?

Outline your step-by-step approach to product launches, including market research, collaboration with marketing teams, training sales channels, and setting clear KPIs for measuring success post-launch. Stress the importance of comprehensive delivery to ensure effective execution.

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How do you manage multiple accounts effectively?

Answer by describing your organizational techniques, such as using a CRM system to monitor progress and schedule visits, and your ability to adapt your approach based on each account's unique needs and circumstances, ensuring that your outreach remains effective.

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What role does teamwork play in your success as an Area Sales Manager?

Emphasize the importance of collaboration with your peers and departments (like marketing and supply chain). Highlight experiences where working together with colleagues led to improved outcomes and how you're always willing to support your team in achieving collective goals.

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Diversity of Opinions
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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
October 23, 2024

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