Cannabis Division PR Director

Chapter 2, a leading global communications firm with teams in NY and LA,, is seeking a dynamic candidate to join our agency leading our Cannabis Division. The Cannabis Division PR Director full-time role will report directly to our Cannabis Division’s Vice President or Lead as well as the agency’s senior leadership. Across all divisions, our PR Directors strategize, manage, and lead the execution of our client’s day-to-day PR efforts and campaigns, exercising their strong relationships with media, clients, and external partners.

The ideal candidate for this role must possess in-depth knowledge of the global cannabis industry and public relations and communications tactics and strategies. This candidate must be a strong, highly organized and communicative leader who can easily direct multiple accounts and projects. We are looking for senior level PR talent - candidates who are passionate and proactive in their work and show relevant experience and proficiency. We are looking for excellent writing/pitching, editing, and events management skills, as well as being an experienced and skilled strategist and a top notch communicator. This role must perform well under pressure, know how to navigate strong personalities and handle nuanced, complex professional communications and problem-solving.

While our agency runs from a space where creativity, teamwork, and collaboration thrive, we are eager for this role to be a trusted, consistent, respected resource for our cannabis clients and leader for our team. We trust our Directors to lead constructive communication, managing campaign challenges, and optimization with informed experience and autonomy. Chapter 2 is a family so please come with heart.

• Be a thoughtful and empowering leader of our purpose-driven communications agency
• Direct and mentor our Cannabis division team to drive client goals and KPIs
• Serve as main contact for assigned clients, building strong relationships with them and overseeing the day-to-day account direction of cannabis clients; relay information and updates accordingly to Division Lead(s) and internal team as necessary
• Address campaigns opportunities and obstacles thoughtfully and effectively
• Create and work with the team to execute client campaign strategies through carefully crafted communication and PR plans that interlock with client’s objectives
• Collaborate with clients directly on their messaging and visual assets; oversee the production, editing, and dissemination of press/marketing materials including client pitches, releases, media alerts, and bios making them dynamic and press worthy
• Oversee development of press lists including top tier, regional, cannabis trade, and niche media contacts
• Assist in securing top-level media that aligns with client press targets and embodies the brand’s voice; must secure larger brand feature stories, profiles, and product placement
• Lead execution of active communication, pitching, press release distribution and opportunity securement for online, print, broadcast and podcast media who cover cannabis industry and the powerful voices of change we work with; Initiate new, creative pitches and brand building opportunities and organize pitch calendars
• Communicate on a daily basis with editors/media (and our other divisions) outside of cannabis (business, fashion, lifestyle, design, technology and entertainment industry channels
• Review all client marketing assets and media lists before distribution to ensure they are cohesive with campaign objectives and narrative
• Work with Senior Management and Division Lead(s) in building cohesive, strategic and impactful communications campaigns
• Oversee agency organization, staffing of events, event logistics, interviews, seeding initiatives, activations, etc with greater team and divisions as relevant to the client campaign(s) and Cannabis Division initiatives
• Ensure timely and precise monthly client reporting and deliverables
• Brainstorm, present, and lead unique opportunities to continue to elevate Chapter 2’s profile in the industry

• A minimum of 6+ years of full-time experience working with a top agency or brand in a Public Relations capacity; applicants with prior cannabis related experience will be prioritized
• Strong verbal and written communication skills
• Experience with team management and leadership
• Strong time management skills, ability to multitask, intelligent – this role requires managing many different areas of PR simultaneously
• Does not get stressed under pressure, always moves with poise
• Fundamental knowledge and understanding of Cannabis, and Health & Wellness industries
• A strong work ethic with the ability to work remotely with teams
• Ability to actively engage both colleagues and clients in open communication
• Desire to learn and further develop an appreciation for the Cannabis industry
• Team player with great communication skills; able to work with others as well as independently
• Strong interpersonal and analytical skills; attention to detail and strong organization skills
• Ability to meet strict deadlines and Direct time effectively
• Proficient with MS Word, Excel, PowerPoint, Dropbox, Google programs, MuckRack, and social media platforms

• PTO + Wellness Days
• Health, Dental and Vision insurance available to full-time employees
• 401K program
• Employee Mental Health Program
• Continuation of New Business Incentive Program