SEO Country Lead - Mexico

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contract or Freelancer at Canva, you can work fully remotely in the country outlined above, meaning you have ultimate flexibility. Wherever works for you, works for us.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva’s SEO is world-class, and we’re looking for a passionate Senior SEO Specialist to join the International SEO team to help scale our next phase of growth in Mexico.  This is a 12-month contract, full-time hours. 

In this role, you will lead all aspects of SEO for Mexico-specific pages on canva.com, supported by a global team of experts. You’ll have access to top-tier enterprise tools and our in-house platforms, enabling you to implement world-class SEO strategies. Collaborating closely with the Mexico Content Specialist, you’ll focus on localising English pages, optimising for target keywords, and maintaining high technical hygiene.

What you'll do

• You’ll drive the development and implementation of the SEO Strategy for Canva in Mexico and lead all aspects of SEO including technical SEO, content generation and management, link building, and landing page launch and optimisation.
• You’ll build and lead a team of seasoned SEO experts, including Content and Outreach Specialists.
• You'll become an expert in the search landscape for relevant niches within the Mexican market relevant to Canva, develop a comprehensive understanding of competitors, and identify areas of opportunity.
• You’ll maintain a deep understanding of the vision and priorities for SEO in Mexico, how they fit into broader i18n SEO Group and company goals and strategies and prioritise a backlog of activity within the market accordingly.
• You'll work with content specialists and the localisation team to produce or translate the required content for the pages, then build and launch the pages in the Canva CMS.
• You'll guide outreach specialists to define the target pages for link-building campaigns, and support them to find new tactics and improve existing tactics
• You'll use our third-party tools to monitor the site for technical hygiene (broken links, redirect chains etc), and make fixes as required
• You'll report on wins and opportunities for improvement within Mexico.
• You’ll support the growth of your local team when relevant, helping hire SEO specialists in your market as required.

About you

• Proficiency in Mexican Spanish (español mexicano) with business-level English.
• Someone who can demonstrate successful outcomes from previous SEO projects on large websites (500 pages or more) that they have led.
• Someone with a good understanding of each of the three 'pillars' of SEO; content, technical and link building, and how they work together.
• Someone who can build a vision for delivering exceptionally high growth in Mexico and work independently to execute the necessary tasks to achieve that vision, solving their own problems where possible along the way.
• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit an SEO Lead with high attention to detail and the ability to closely follow detailed written instructions.
• Someone who has strong analytical skills and is comfortable using data to guide decision-making with experience in tracking and reporting on SEO performance metrics and using these insights to inform strategies and tactics.
• Someone with experience using SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming Frog, and Botify.

#LI-remote #LI-JRW

About the team

The international SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.