Job details

Digital Marketing Analyst

Join Team CARFAX as a Digital Marketing Analyst

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.

Do you love empowering product management teams through data analysis? If so, then CARFAX may be your best career move! The CARFAX Digital Marketing Analyst will be a key contributor in our strategic analysis for CARFAX products and online behavior. This will include collecting, interpreting, and analyzing data for various products that CARFAX has to offer. This person would be the subject matter expert who utilizes analytics to drive insights and optimize the business.

What you’ll be doing:

Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
Create measurement plans and frameworks to support enterprise strategies
Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
Communicate the effectiveness of new product launches, campaign launches, and site changes
Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
Manage the production of reporting, analysis, and report automation
Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.

What we’re looking for:

Minimum 3 – 5 years’ experience with Adobe Analytics
Solid understanding of the analytics process from strategy to tagging/implementation to reporting
Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success
Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency
Highly analytical, detail oriented with strong business acumen and foresight
Proven track record for problem solving and quality assurance (QA)
Ability to translate, communicate, and distil metrics into a digestible, actionable marketing frameworks
Proven ability to wrangle data from multiple sources
Working knowledge of SQL, Python, or R
Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
Experience measuring Email Marketing, Push Notifications, and SMS performance is a plus

What’s in it for you: