Marketing Manager

Do you want to join as an early employee at a fast growing company where you can shape key decisions? Would you embrace the challenge of designing system architecture, mentoring team members, plus building and owning key features in a platform that is used globally? Then we want to speak with you!

About the role:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts. The ideal candidate will be responsible for developing and executing strategies that drive demand generation, opportunity conversion, and retention. This is a unique opportunity to make a significant impact on our growth trajectory, working closely with cross-functional teams including the leadership team, product, sales, and business operations.

About Cascade: 

Cascade is a fintech startup venture backed by Canadian and US investors that empowers companies to grow by democratizing access to institutional debt. We are building tools that modernize how companies raise and manage debt, lowering the barriers to entry to the $7 trillion specialty finance and alternative credit market for companies around the world.

What You’ll Do

• Strategy Development: Create and implement a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns across digital, social, email, and content marketing.
• Content Creation: Oversee the development of high-quality, engaging content that aligns with our brand voice and business objectives.
• SEO: Manage SEO strategies to improve organic traffic.
• Analytics & Reporting: Track, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns and optimize future efforts.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Partnerships & Collaborations: Provide support activating strategic partnerships that align with our growth objectives.

Skills And Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, preferably in a high-growth startup or fintech environment.
• Proven track record of developing and executing outcome-based marketing strategies that drive growth.
• Strong understanding of digital marketing channels, including SEO, social media, and email marketing.
• Proficient in marketing analytics tools and platforms (e.g., HubSpot, Webflow, Google Analytics, Google Search Console, Canva).

People who thrive at Cascade are: 

• Self-starters, who take the initiative to tackle challenges in a remote work environment
• Good communicators, who can operate without ego to discuss, learn, grow, and help others do the same 
• Passionate about creating great digital experiences for users 
• Problem solvers who are not satisfied with the status quo 

• Remote: we are a remote-first company and are very flexible on hours as long as things get done

• Benefits: health, dental, vision, and more
• Perks: we offer free lunches weekly and off-site trips
• Home-office: there’s a $1000 USD home office allowance to set yourself up
• Equity: we expect you to have an owner-mentality, and have the equity plan to match
• Job satisfaction: we offer autonomy, ample opportunities for mastery, and an opportunity to make a difference for companies around the world