Category Advisor CVS

Caring for skin means caring for people

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Nimble teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.
We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Remote near CVS Headquarters in Woonsocket, RI

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

OVERVIEW:

Beiersdorf Inc. is seeking a self-motivated individual who will deliver thought leadership and unlock commercial growth opportunities through the creation of winning, category centric strategies and the execution of effective category management principles.

Reporting to the Dir. Category Management, collaborating closely with the CVS team and utilising the full data and analytical resources of the company, the successful candidate will develop and leverage a deep understanding of the CVS business, relevant categories, and shopper profiles, generate strong insights, and apply them on your way to becoming a trusted category partner as part of the Category Leadership process.

The successful candidate will also understand how CVS operates internally, helping to shape future new product innovation and in store activation requirements, and contributing insight and understandings that will identify revenue growth opportunities and in store Distribution, Price, Promotion, Shelving and Merchandising execution principles. Further, the right candidate will also leverage their experience and expertise to build and raise the level of category management expertise across the department and within the CVS Customer team.

RESPONSIBILITIES:

• Adapt long term category visions and category strategies for CVS that provide the framework for all category management deliverables in the customer.
• Ability to create and manage category scorecards and to develop meaningful, retailer relevant actions for growth from these.
• Translate shopper insights, consumer research, market data analysis and trend analysis into actionable, retailer relevant and actional category recommendations.
• Drive assortment management and define core assortment by category based on purchase structure. Provide unbiased recommendations on optimal category assortment to the retailer based on clear understanding of product, segment performance and current/ anticipated category trends. Track distribution performance.
• Develop recommended planograms based on a clearly defined shelf management strategy using purchase structure and other relevant insights to be deployed across store clusters. Monitor and track shelf metrics; develop strategies and tactics to further align ambition vs the status quo. Assist in the coordination of shelf audit across customer stores when needed.
• Identify, prioritize, and execute category projects that embed the category strategy and will unlock category growth.
• Assist in the innovation market activation process by providing category, shopper insights and understandings, range and segment analysis, customer centric thinking and support and recommendations for CVS category reviews.
• Leverage strong relationship building skills and excellent communication skills to influence key stakeholders

REQUIREMENTS:

• 
  BS/BA in relevant field, Marketing/Business Administration preferred
• 3+ years of experience in a Category Management or similar discipline
• Direct experience working with CVS or other National Retailers
• Remote located near the CVS HQ in Woonsocket, RI
• Ability to think strategically and increase effectiveness at achieving overall strategies in a highly collaborative environment.
• Ability to connect and develop tactical recommendations that deliver toward strategies.
• Ability to manage projects with deadlines to meet customer needs.
• Ability to develop strong relationships across many functions and external partners.
• Strong oral and written communication skills to influence and secure cross-functional support.
• Must have excellent analytical skills and business acumen to build strong business cases for change.
• Must have strong presentation skills.
• Must be technology savvy and have strong office productivity software skills (e.g., PowerPoint, Excel, PowerBI) to use promotion databases, financial reporting, and promotional analysis.
• Must have experience using syndicated sources such as CVS Extra Care, CVS Test & Learn process, IRI Unify & Panel, Kantar, Numerator, etc.
• Must have experience using ad-hoc research as Euromonitor, Mintel, Path to Purchase, Category Segmentation, etc.

ADDITIONAL INFORMATION:

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America Company Culture Highlights

• Winner of Comparably's Award for Best Sales Team 2023
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Happiest Employees 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
• Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.