Cella is hiring: SEO/SEM Specialist (Hybrid) in Johnston

The SEO/SEM Specialist at Cella is responsible for managing all SEO activities, including content strategy, link building, and keyword optimization. Additionally, you will oversee SEM campaigns to drive traffic and improve brand visibility, ensuring all efforts lead to maximum ROI.

Cella requires candidates to have a minimum of 3 years of experience in both SEO and SEM. A BS/MS degree in a quantitative field is preferred, along with expertise in website analytics tools and demonstrated experience with performance marketing and online customer acquisition.

In the SEO/SEM Specialist position at Cella, your contributions will directly impact campaign success by optimizing search engine rankings and driving targeted traffic. You’ll analyze data from campaigns, make informed adjustments, and implement best practices for continuous improvement.

Expected outcomes for the SEO/SEM Specialist at Cella include improved organic search rankings, increased website traffic, enhanced brand visibility, and ultimately a higher ROI from paid advertising campaigns. Your performance will be measured through website analytics and campaign reports.

The SEO/SEM Specialist at Cella will enjoy a hybrid working environment, combining the flexibility of remote work with in-office collaboration. This setup allows for effective teamwork while maintaining a healthy work-life balance.

When approaching keyword research, I start with identifying relevant topics related to the business. I utilize tools like Google Keyword Planner and SEMrush to find high-volume keywords that align with our audience's intent. Analyzing competitor keywords is also a key part of my strategy.

A/B testing in SEM campaigns is crucial for optimizing ad performance. By testing different headlines, ad copies, or landing pages, I can determine which variations yield better results, ultimately improving the campaign's conversion rates and ROI.

To stay updated with the latest trends in SEO and SEM, I regularly follow industry blogs, participate in online forums, and attend webinars or conferences. Networking with other professionals in the field also helps me gain insights on best practices.

In a previous role, I managed an SEO project where we targeted specific long-tail keywords. Through strategic content creation and link-building efforts, we improved organic search rankings, resulting in a 40% increase in traffic within three months.

I find tools like Google Analytics, SEMrush, Moz, and Ahrefs essential for managing SEO and SEM activities. They offer valuable insights on keyword performance, backlinks, and overall site health, enabling me to make data-driven decisions.

I analyze the performance of PPC campaigns by reviewing key metrics such as CTR, CPC, and conversion rates. Regularly checking these metrics allows me to identify trends and adjust strategies to maximize the effectiveness and budget of the campaigns.

For link-building, I focus on creating high-quality content that naturally attracts backlinks. I also engage in outreach, forming relationships with relevant blogs and industry influencers. Additionally, analyzing competitor backlinks provides ideas for potential link sources.

Content is at the heart of my SEO strategy. It drives organic traffic and engages users. I ensure that content is optimized for keywords, provides valuable information, and contains engaging visuals to enhance the user experience.

When handling discrepancies in campaign budgets, I conduct a thorough review of expenses and performance data to identify the source of discrepancies. I collaborate with the finance team to reconcile these differences and adjust future budgets accordingly.

To ensure SEO best practices are implemented in new web development projects, I work closely with the development team from the outset. This includes discussing site architecture, meta tags, and mobile optimization to ensure that SEO considerations are integrated into the design.