Digital Optimization Specialist

Hi, We're Centerfield.

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

The Opportunity...

We are seeking a data-driven and detail-oriented Digital Optimization Specialist to optimize and manage the day-to-day performance of our Insurance websites, with a strong emphasis on conversion rate optimization (CRO). You’ll work closely with cross-functional teams to enhance user experiences across our portfolio of Insurance websites. Your primary focus will be on improving usability, engagement, driving conversions, and maximizing revenue through iterative site optimization. This role falls under our Product organization and contributes to the execution of strategies that align with segment and business goals.

• Optimize website performance to increase conversion rates and improve overall user experience.
• Manage and champion site & event/data attribution flows across the business to improve efficacy of conversion and monetization across our consumer journeys
• Collaborate with ad operations, media, product, engineers, designers, and content teams to ensure website changes align with both business goals and user needs.
• Analyze data and user behavior to identify opportunities for A/B testing, usability improvements, and feature enhancements.
• Monitor key performance metrics (conversion, engagement, retention) and recommend actionable changes to improve results.
• Work cross-functionally to execute and iterate on website updates that support conversion goals and deliver a seamless user experience.
• Assist in gathering and refining requirements for site updates, enhancements, and testing strategies.
• Support ongoing CRO initiatives by managing the testing roadmap, tracking performance, and reporting on results.

• You should be currently based in the Los Angeles area and able to commute to our Playa Vista office three days a week, from Tuesday-Thursday.
• 2+ years of experience in website optimization, CRO, or a related digital role.
• Proven ability to drive conversion improvements on consumer websites (B2C).
• Strong analytical skills, with the ability to interpret data and make informed recommendations.
• Hands-on experience with A/B testing and conversion optimization tools.
• Familiarity with website performance metrics and analytics tools like Google Analytics (GA4).
• Effective communication skills for working with cross-functional teams and stakeholders.
• Proactive and self-motivated, with a strong attention to detail and a passion for improving user experiences.
• Experience in lead-gen, click monetization, and/or web optimization in the insurance space a huge plus.

• Competitive salary + bi-annual bonus
• Unlimited PTO – take a break when you need it!
• Industry leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan – fully vested day 1
• Outside patio overlooking Playa Vista + cabanas, firepits & working grills
• Monthly happy hours, catered lunches + daily food trucks
• Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Fully stocked kitchens with snacks & drinks
• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
• Free onsite gym + locker rooms
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Monthly team outings (ball games, casino night, hikes, etc.)
• Career growth – we enjoy promoting from within!
• This is a hybrid position, and employees are expected to come into our Playa Vista, CA office every Tuesday, Wednesday & Thursday

To learn more, visit us Here.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change. 

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Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.