Head of Growth Marketing

Centrical powers best-in-class customer experiences for the world’s leading brands through frontline agent and team alignment, engagement, and performance optimization. The platform provides a unified employee performance experience powered by AI and gamification that personally guides and inspires the success and growth of every individual employee through performance management, coaching, quality management, and personalized microlearning. With Centrical, employees succeed and grow, and businesses perform their best.Apply (by clicking the relevant button) after checking through all the related job information below.Founded in 2013, Centrical serves a diverse customer base comprised predominantly of global fortune 500 companies. Our platform is deployed worldwide and used by hundreds of thousands of employees. At Centrical, our people are driven by innovation and passionate about unlocking employee potential. Through a culture that’s encouraging, collaborative, and inclusive, we provide daily opportunities to excel. Centrical operates globally with offices in New York, London, and Israel.As the Head of Growth Marketing, you will oversee the demand generation strategy and execution of marketing initiatives aimed at driving revenue growth. The ideal candidate is a senior leader with a strong track record of success in building marketing growth plans involving a blend of creative marketing strategies and analytical approaches to boost acquisition and expansion revenue. The Head of Growth Marketing is a strong communicator, collaborator, and orchestrator between marketing, business development, and sales functions with a focus on identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning demand generation plans with the company’s broader business goals.This leader is a strategic and analytic thinker with a natural curiosity and passion for driving growth through modern B2B SaaS marketing strategies.ResponsibilitiesDevelop and execute campaigns that achieve quarterly pipeline goals.Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI and reduce CAC.Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more.Drive business development efforts from top of funnel awareness to opportunity conversion.Develop and grow ABM campaigns to reach target ICP accounts and grow engagement and conversion.Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting.Own marketing ops and leverage marketing automation to streamline, automate, and measure all marketing tasks and workflows.Optimize our online digital experience from paid ads to the website, to lead capture.Work in Salesforce to create email nurture programs, segmented lists, and campaign assets including emails, landing pages, and forms.Integrate existing marketing technology stack to ensure cohesiveness, automation, and integration.What You’ll BringBachelor's Degree from a top-tier University is a must-have.12+ years of experience with B2B demand generation growth roles, with over 3 years of managing and leading a team.Growth mindset and exceptional strategy to execution skills.Modern B2B SaaS growth marketing experience using next generation strategy, toolset, and approaches.Strong collaborator, communicator, and orchestrator across cross-functional teams (Marketing, Sales, Customer Success, Product).Deep understanding of ABM strategies and tactics.Expertise with a variety of marketing tools and martech.Experience at B2B SaaS companies, with a focus on enterprise sales and experience at an early stage start-up.Track record of hitting aggressive pipeline targets and generating revenue for both new and expansion (current customer) revenue.Experience running campaigns across multiple channels including SEO, display, email, social, and web.Experience integrating and automating an existing technology stack.Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.Centrical is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.#J-18808-Ljbffr