Product Marketing Manager

Company Description

Founded in 2017, Centrifuge, creates better technology for financial products. Centrifuge provides asset managers a way to tokenize, manage and distribute their funds onchain and investors better access to a diversified portfolio of high-quality tokenized assets. 

Centrifuge is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards. 

We’re on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved. 

Role Description

We’re looking for a Product Marketing Manager who will own product marketing, thought leadership, sales enablement, and partner marketing efforts. The ideal candidate is a communications pro who understands the DeFi ecosystem, has experience selling to an institutional audience, and loves working on the intersection of TradFi and crypto.

• Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging.
• Work closely with the product team to understand and communicate product features and benefits effectively to the target audience.
• Create and manage product launch plans, including coordinating cross-functional teams to ensure successful execution.
• Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space.
• Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients.
• Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.

• Deep understanding of the DeFi space and tokenization trends.
• Experience simplifying complex topics into easier understand concepts.
• Strong writing and editing abilities with a knack for creating engaging and persuasive content.
• Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment.
• Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.

• Competitive pay including salary and tokens
• Generous paid time off 
• Remote-native environment 
• Fully covered health insurance 
• 401k benefits 

If you’re passionate about product marketing and excited to shape the future of real-world assets, we’d love to hear from you. Join us at Centrifuge and be part of a team that's making a real impact in the world of onchain finance.