GTM Lead Operations Manager

Cybercrime is rising, reaching record highs in 2023. According to the FBI's IC3 report total losses exceeded $12 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.

We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs in 2023. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.

Are you ready to shape the future of a high-growth SaaS company? The role of GTM Lead Operations Manager at CertifID will play a pivotal role in driving our growth strategy forward by strategically building and targeting key buying and influencing audiences. Harness your strategic and analytical expertise to optimize our marketing efforts, elevate customer engagement, and maximize our impact in the marketplace.

As CertifID expands its lead generation efforts across sales, marketing, and customer success teams, we seek an individual who can collaborate cross-functionally to optimize lead conversion and enhance audience experience. If you're passionate about driving measurable impact and thrive in a dynamic, collaborative environment, we want to hear from you.

Responsibilities:

- Own the health and consistency of a consolidated view of the company’s contact universe that fuels Go-To-Market (GTM) efforts across marketing (HubSpot), sales (Salesforce), and customer success (Gainsight) tools.

- Expand the reach of our Ideal Customer Profile by acquiring lists from industry, partners, and other sources, and enhancing them through data enrichment.

- Lead the development, segmentation, and distribution of lists for priority campaigns across marketing demand generation, sales outbound, and customer expansion. 

- Coordinate data distribution with GTM teams to ensure database integrity and individual experience protection.

- Deliver and scale the performance of priority campaigns by collaborating with key stakeholders to establish clear KPIs, track attribution, automate reporting, conduct regular analysis, identify key drivers, and facilitate cross-functional reviews.

What you will need:

- Proven experience in marketing operations, preferably in a SaaS or software company.

- Proficiency in multiple tools in the GTM tech stack, with preference for demonstrated experience in Salesforce, Hubspot, and Leandata, as well as data enrichment vendors such as Cleardata or Zoominfo.

- Process Management: Understanding of lead generation funnels, attention to detail, strong spreadsheet skills, and familiarity with partner portals, referral systems, and account mapping tools.

- Strong relationship builder with GTM lead stakeholders, proactive and collaborative, exceptional communication skills, acts with urgency, and remains calm under pressure.

- Intellectually curious, open to new ideas, continuous improvement, and excited to build new skills.

- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

- Gracefully manage multiple, concurrent programs and are able to effectively balance time between critical short-term issues and longer term strategic goals.

- Proven ability to operate effectively and autonomously in situations of ambiguity, with only high level direction.

- A strategic mindset with the ability to translate business needs into tech-enabled processes to develop innovative solutions.

- You can conduct your core working hours in EST or CST time zones.

Benefits: 

- Health, dental, and vision Insurance

- 401k with matching and no waiting period

- Company Equity

- Wellness reimbursement of $300/year

- Life insurance

- Parental leave

- 20 vacation days

- 5 sick days

- 12 company-paid holidays

- No work on your birthday

- We believe that company culture is the best predictor of success. Learn more about CertifID’s culture here

Change doesn't happen overnight, and the same goes for us here at CertifID. We PROGRESS collectively and individually as we grow, abiding by our core values. Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.