Senior Product Marketing Manager

A Little Bit About Us:

Certn is a growing global technology company that’s revolutionizing background screening and reinventing the way businesses build trust. We’re proud to be backed by over $114M in funding and have been named Deloitte Canada’s second-fastest-growing company on the Technology Fast 50™..

Who are Certonians?

We’re soccer players, DIY creators, spicy food lovers, karaoke superstars, wine connoisseurs, and so much more! We are a team of 400+ people currently living the dream at Certn and we’re looking for more team members to level us up. If you’re excited about working with a group that values accountability, working collaboratively across time zones, being inclusive of different perspectives, and approaching problems with compassion and empathy – we want to hear from you!

The Opportunity: 

We’re looking for a Senior Product Marketing Manager on a 12 month contract, based out of either UK or Canada (remote), reporting directly to the VP, Sales & Marketing. You’ll drive product adoption and usage by developing and executing comprehensive product marketing and go-to-market strategies, ensuring successful launches of new features and products. You'll incorporate feedback from customer research into your strategies by overseeing multi-channel marketing campaigns and working closely with Product, Customer, and Sales teams to position products effectively.

To excel, you need a proven track record in developing and executing product marketing strategies in a SaaS or tech-related industry, a strong understanding of product positioning and messaging frameworks, excellent communication skills, an analytical mindset, and an innovative, results-oriented approach. 

Note - There is a possibility of extension of the contract, or conversion into a permanent role based on performance and business needs. 

How you’ll have impact:

"We’re excited to welcome a new member to our team who can bring fresh perspectives to our product marketing strategies. This position offers the chance to work closely with cross-functional teams and directly influence how we innovate the screening industry." - Sydney Van Alstyne, Senior Manager, Global Marketing.

As our Senior Product Marketing Manager, you can expect to:

Go-to-market Strategy and Execution

• Develop and execute comprehensive product marketing strategies, including defining target audiences, positioning, and messaging for our products.

• Collaborate closely with the product and revenue teams to create go-to-market plans for new features and enhancements, ensuring alignment with overall business objectives.

• Conduct competitive analysis to identify opportunities and threats in the market, and adjust strategies accordingly.

Product & Customer Positioning

• Collaborate with the marketing team to ensure consistent brand messaging and positioning across all campaign materials and initiatives.

• Maintain brand guidelines and ensure they are followed in all campaign-related efforts.

• Oversee the creation of branded assets, such as presentation templates and visual materials, that align with the company's brand identity.

Campaign Management

• Assist in the execution of marketing campaigns, ensuring alignment with product marketing strategies and goals.

• Monitor campaign performance metrics and KPIs, analyze results, and make data-driven adjustments to optimize campaign effectiveness.

Sales & Customer Success Enablement

• Work closely with the sales and customer teams to develop and deliver product training programs, enablement tools, and resources.

• Create enablement materials, such as product sheets, industry one pagers and competitive battle cards, to empower customer-facing teams to communicate product value to prospects and customers effectively.

• Monitor the impact of sales and customer enablement initiatives on sales and pipeline performance and make adjustments as needed.

Market Research

• Conduct market research and gather customer feedback to understand evolving needs, market trends, and competitive landscapes.

• Use market insights to refine product messaging, pricing strategies, and feature prioritization.

• Stay informed about industry regulations and compliance requirements that impact product marketing activities.

Team Leadership

• Promote an inclusive, collaborative, and innovative team environment through knowledge sharing, cross-functional collaboration, and ideation sessions.

• Provide guidance and mentorship to team members through constructive feedback, elevating marketing initiatives, and promoting the professional growth of team members.

• Collaborate with marketing leaders to align team objectives and initiatives, contributing to team structure and resource planning.

We're hoping you will bring:

• Proven track record of successfully developing and executing product marketing strategies that drive revenue growth or product adoption in a SaaS or tech-related industry.

• Strong understanding of product marketing strategies, including positioning and messaging, and go-to market execution.

• Excellent communication and presentation abilities.

• Analytical mindset with the ability to make data-driven decisions.

• Innovative thinker with a results-oriented approach.

• Industry certifications in marketing or related fields.

The following will be considered an asset:

• Experience working in a global or multi-location startup environment.

• Experience working in HR or screening technology. 

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).

• Proficiency in data analytics tools such as Google Analytics or similar.

• Experience working with cross-functional teams and collaborating with sales and product teams.

• Degree qualified in Marketing, Product and/or Commerce

Why choose Certn for your next career move?

At Certn, our mission is clear: we're committed to creating an exceptional workplace that meets your needs and career aspirations. To achieve this, we're continually seeking your input, exploring industry best practices, and introducing innovative initiatives and improvements in our work environment. Our aim is for each of us to finish every day with a sense of pride in being part of the Certn story!

Some of the benefits you can expect at Certn are...

• 4 weeks of paid vacation

• Sick / Wellness Days

• Pension (UK only)

• Remote-friendly and supportive flexible remote arrangements

• Work-from-home allowance

• Flex allowance

• Professional development budget

• And a few more goodies!

Certn takes pride in being an advocate for equal opportunities in the workplace. Our commitment is reflected in how we’re creating a workplace that’s respectful, inclusive, and free from barriers — a place where each member of our team can achieve their full potential. We firmly believe that the strength of our company is rooted in diversity, and we encourage every individual to bring their authentic selves to work. We extend a warm welcome to all qualified candidates and hope that you'll consider Certn as your preferred employer, where you can thrive and contribute to our collective success.

If you have a disability that requires accommodation during any stage of our recruitment process, please let us know how we can best assist you.

Just so you know…the selected candidate will be required to complete a background check. This means you’ll get to see first hand what we do (and trust us, we do it REALLY well)!