Senior CRM Marketing

Chefaa is a health and wellness company that offers an online platform for customers to conveniently order prescriptions and non-pharmaceuticals, having them delivered directly to their doorsteps. As a Jr. CRM Specialist, your primary responsibility will revolve around formulating and executing CRM strategies geared towards elevating customer retention, loyalty, and engagement. This pivotal role involves delving into customer data and insights to craft targeted campaigns across diverse communication channels such as email, SMS, and push notifications. Join us at Chefaa to make a difference in enhancing our customer relationships through strategic CRM initiatives.

Responsibilities

• Develop and implement CRM marketing strategies for customer retention and loyalty, leveraging customer data and insights to create targeted campaigns.
• Execute A/B testing and optimization strategies for push notifications to enhance user engagement and conversion rates.
• Create and manage email lists and databases to ensure accurate and up-to-date customer information.
• Segment email lists to optimize targeting and personalization, ensuring tailored communication for different customer segments.
• Design visually appealing and engaging email templates that align with brand guidelines and resonate with the target audience.
• Develop and manage automated email workflows to streamline communication processes and enhance customer engagement and conversion rates.
• Monitor and analyze email/SMS campaign performance metrics to derive insights and make data-driven decisions for future campaigns.
• Stay up-to-date with email marketing best practices and trends, proactively incorporating new techniques and technologies into strategies.
• Suggest innovative ways to promote company offerings and reach consumers, exploring new channels and tactics to drive engagement and conversion.
• Collaborate with Graphic Designers and Copywriters to create visually compelling graphics and media for email campaigns that enhance brand identity and messaging.
• Communicate with the operations team regarding coupons and offers to ensure alignment with marketing campaigns.
• Cooperate with the business team (BIHUB) to integrate CRM strategies with overall business objectives.
• Track and report on the success of CRM marketing campaigns, providing actionable insights to stakeholders.

Requirements

• Bachelor's degree in a related field.
• 3 years of experience in CRM marketing or a related field.
• Knowledge of CRM software and tools, such as Moengage or Webenage.
• Understanding of customer segmentation and targeting strategies
• Proficiency in tracking and reporting on the success of CRM marketing campaigns, providing actionable insights to stakeholders.
• Strong analytical skills to monitor and analyze campaign performance metrics and derive actionable insights.
• knowledge of marketing, with a focus on developing and implementing strategies for customer retention and loyalty.