Chief Marketing Officer

Chief Marketing Officer - Job Description

CounterCraft Security is seeking a Chief Marketing Officer to lead the company’s digital marketing, communication, public relations, and product marketing strategies. This leader will have a proven track record of launching media campaigns to generate relevant high-volume traffic and customer engagement of ideal clients. The CMO will play a critical role in the company’s growth and be influential in positioning CounterCraft as a disruptor in the threat intelligence market category. This position will report to the CEO.

RESPONSIBILITIES

• Strategically lead all marketing and communications activities while aligning organizational metrics and objectives.
• Ensure internal alignment by providing strategic marketing and communications.
• Lead with positive influence, best practices, accountability, and clear direction, to ensure engagement and growth of current and future team members.
• Oversee and evaluate relationships with marketing and communications vendors and contractors.
• Own and optimize the paid media strategy to drive web traffic and conversion growth and meet goals across Search, SEO, Social Media, and other paid channels
• Develop and execute demand generation strategies and campaigns that deliver highly qualified marketing leads to Sales and nurture the existing pipeline of prospects
• Achieve monthly targets of qualified leads to handover to the sales development team
• Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline.
• Improve the efficiency and effectiveness of our marketing automation system to better nurture leads and increase conversion rates to marketing qualified leads.
• Manage relationships with marketing vendors and public relations partners.
  

REQUIREMENTS

• 10+ years of marketing experiences
• Being customer-centric and having a deep understanding of the cybersecurity market.
• Proven leadership expertise with strong, effective team-building skills with the ability to lead with integrity and hold teams accountable.
• Experience overseeing brand strategy, identity, and creative deliverables
• Hands-on experience with CRM and SEO tools to understand the customer’s journey and develop the marketing engine to generate more leads
• Highly analytical to understand market trends and be able to conduct product marketing exercises
• Excellent organizational and management skills
• Good communication, marketing, presentation, research, and interpersonal skills
• Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
• Subject matter knowledge of traditional and digital marketing
• Experience in delivering marketing messages through video and social media.

OTHER

Commitment: Full-Time Role

Languages: English

Location: USA

Salary Range: Variable depending on experience, participation in stock option plan, and performance bonus.

Travel Requirements: 5-20%

About CounterCraft: CounterCraft is a rapidly growing start-up that creates the leading Cyber Security “Threat Deception” platform for large enterprises. Join a dedicated team of specialists in Cyber Security with an HQ in San Sebastián, Spain. We currently operate across North America and Europe with a presence in the USA, UK, and Spain. www.countercraftsec.com