Senior Data Analyst, Lifecycle Marketing

About the Role As a Product Lifecycle Marketing Data Analyst, you will leverage data, data science, experimentation, and analytics to optimize marketing, drive growth, and measure marketing efforts. You will lead the evaluation of marketing activities to impact brand health and improve marketing efficiency. The base salary for this role ranges from $148,500 to $185,100, with additional... benefits. In this role, you will • Foster a data-driven culture, present insights to various levels within the organization, and advise Marketing strategy. • Own marketing predictive models, partner with Marketing leadership, and lead the Marketing Analytics team. • Be a strategic partner to marketers, ensuring data integrity, and attribution of marketing campaigns. To thrive in this role, you need • 5+ years in Marketing Analytics and Lifecycle Marketing. Exposure to Fin Tech, Banking, Lending, or Credit is a plus. • Experience in technical best practices, data engineering, DSML, and Mar Tech. • Leadership skills, experience in experimentation, statistical analysis, and deep dives into marketing analytics. • Knowledge of marketing channels, MMM, MTA, site analytics, SEO, and statistical programming skills. #J-18808-Ljbffr