Vice President of Demand Generation at Cision in Remote

Key Responsibilities: Lead the Demand Generation team Hire and direct great talent to achieve organization's priorities Manage all aspects of Demand Generation including channel management, field/event marketing, inbound demand generation (SEM, SEO, etc.), outbound demand generation (lead database, ABM, etc.), content marketing and creative services Develop leads based upon Buyers Journey and aligned Intent Categories Establish, track, and analyst KPIs to optimize marketing and commercial performance and ensure drive data-driven decision-making Build the strategy to define Cision's Total Addressable Market and Sales Addressable Market Partner across Cision's 3 Lines of Business (Software, Insights and Distribution) to determine optimal acquisition, cross-sell and upsell demand generation strategies Develop scalable, repeatable process to deliver high performing campaigns to Sales teams Management/oversight for Demand Gen vendors Experience/Competencies: Minimum of 7-10 years of... experience in B2B Marketing and Demand Generation, with proven track record of maximizing commercial results via demand generation optimization Strong ownership: displays a high degree of proactivity and accountability in their work and instills that mindset in their teams Deeply analytical: strong ability to review and inspect data results, guide analysis where needed, and make data-driven decisions and strategy Effective decision-making: Comfortable making decisions in situations with limited data, little structure and/or few established processes. Willing to work though ambiguity and prioritize with 80/20 focus Familiarity with Eloqua, Salesforce, Google Analytics or similar Martech systems Ability to influence across the organization utilizing a data driven approach to Demand Generation Strong cross-functional collaboration skills with partners such as Sales and Sales Operations Experience driving new, impactful content and creative strategies Salary Range: $200K -- $250K Minimum Qualification Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse