Product Marketing Manager II, Trading

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Most importantly, we seek people who are excited about crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.Who You Are• You’ve got positive energy. You’re optimistic about the future and determined to get there.• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.Trading is the core of what we do at Coinbase. The Trading team focuses on everything from the experience of buying and selling your first cryptocurrency, all the way to building derivatives trading on Coinbase Advanced. You’ll focus on growing global traders and trading volume across both our simple and advanced platforms.What You’ll Be Doing (ie. Job Duties)• Be the voice of the customer: immerse yourself in the crypto trading ecosystem and understand different customer segments, from crypto beginners looking to make their first few purchases to pro traders looking to increase their derivatives trading.• Develop growth strategies and tactics: ideate, refine, and execute growth strategies based on business priorities. This will include promotions, pricing iterations, paid marketing, and events/activations.• Lead product and feature launches: put together go to market strategy for product and feature launches within the trading ecosystem• Measure and report against the performance of product marketing initiatives• Think big about the future of trading crypto and how we can build better experiences and deeper connections with tradersWhat We Look For In You (ie. Job Requirements)• Minimum of 5 years of marketing experience within the crypto or FinTech space.• Demonstrated track record of ideating and implementing growth strategies on products• Demonstrated track record of creating customer segmentation and insights• Powerful storyteller: written, verbal, and visual• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions• Outstanding project management skills• Self-starter and ability to be ready to roll-up your sleeves and get things done• Demonstrated ability to collaborate effectively across multiple teamsNice To Haves• Experience at a cryptocurrency exchange or DEX• Avid crypto trader• Multiple language skillsJob ID: P61174Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).Pay Range$127,075—$149,500 USDCommitment to Equal OpportunityCoinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. 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