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National Account Executive, Higher Education

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.


We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com


Position Overview: 

The National Sales Executive is a critical customer-facing role designed to grow Colibri Healthcare’s footprint in higher education settings. As a National Sales Director, you will promote Nurse Practitioner and Nursing curriculum materials and digital learning products to Nursing and Nurse Practitioner educators and higher education institutions through the Fitzgerald Health Education Associates and ultimately, other Colibri Nursing brands. You will be focused on winning new accounts with enterprise curriculum and exam review solutions. The use of virtual campus and department meetings, proactive email outreach, virtual demonstrations, faculty and committee presentations, phone discussions, and the distribution of sales collateral and digital materials are all methodologies you will use to connect with potential university clients. You will be expected to travel as needed, especially during the primary selling seasons. Travel may also include regional and national conferences, as well as various training or sales events.


The position may also involve negotiating business terms pricing, crafting RFP responses, and providing customers with guidance on our ability to support direct-pay and student-pay models. The Sales Executive will work closely with Colibri’s Client Success team, who will manage post-sales efforts. This role reports to the Chief Revenue Officer of Colibri Healthcare.



What You'll Do
  • Responsible for delivery of Colibri solutions, act as the point of contact and trusted advisor, with deep understanding of customers’ business goals and pain points.
  • Define success plans rooted in data, with clear deliverables for each assigned customer and ensure clear communication across the customer operational areas, ensuring best in class service.
  • Ability to proficiently demonstrate Colibri’s educational digital products and speak to their features and benefits.
  • Work with prospects to displace current vendors or home-grown solutions.
  • Partner with marketing based on needs to be successful outreaching with new prospects.
  • Build a strong understanding of client and industry segmentation, behavior, and insights to drive success.
  • Establish, manage, and grow value-based relationships though exceptional communication and follow through to ensure successful build of new client pipeline.
  • Serve as voice of the customer to prioritize feature requests and platform improvements during product discussions for Colibri to improve our business solutions using the customer feedback loop.
  • Complete other duties and special projects as assigned.
  • Ability to travel on-site to client meetings, industry conferences, and other travel as needed.
  • Proficiently demonstrate Colibri’s educational digital products and speak to their features and benefits


What You'll Need to Succeed
  • Comfortability with owning and delivering on revenue targets monthly.
  • Bachelors’ degree in Business Administration or related field required; applicable experience may be considered in lieu of a degree.
  • Minimum seven (7) years of experience in academic, higher education, or healthcare sales role with a proven track record of success.
  • Comfortable leveraging Salesforce.com
  • Ideal candidate will have a rolodex of contacts to leverage decreasing the sales cycle.
  • Demonstrate experience with sales in technology, higher education or healthcare/publishing
  • Capability of communicating, building, and maintaining strong relationships at all organizational levels to promote solutions to clinical and educational leadership.
  • Strong work ethic and ability to manage high levels of volume across multiple prospects.
  • Looking for a self-starter that doesn’t require daily management and direction.
  • Project plan and management skills.
  • Excellent verbal and written communication skills.
  • Ability to leverage your creativity, intellect, and results-oriented attitude to advance Colibri’s vision for the future.


Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!


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What You Should Know About National Account Executive, Higher Education, Colibri Group

Are you ready to embark on a rewarding journey as a National Account Executive in Higher Education with Colibri? At Colibri, we're all about fostering a culture that thrives on Love, Joy, Boldness, Teamwork, and Curiosity. With over 1 million customers and more than 1,500 employees, we’ve been pioneers in online professional education since 2001. In this exciting role, you'll become a vital part of expanding our reach in the higher education sector, specifically focusing on promoting our Nurse Practitioner and Nursing curriculum materials. You will engage with educators and institutions, showcasing our cutting-edge digital learning products. Selling is not just about pitches; it’s about building genuine relationships with your clients. Prepare for a mix of virtual meetings, presentations, and conference interactions as you bring innovative educational solutions to universities. Collaboration with our Client Success team will ensure that your clients receive top-notch support after the sale. You'll also have opportunities to negotiate business terms, craft RFP responses, and align our offerings with their specific needs. If you have a strong background in academic or healthcare sales and are eager to contribute to an inclusive workplace that values diverse perspectives, Colibri is the place for you. We are committed to empowering our staff, and even if you don't meet every requirement, we encourage you to take the leap and apply. Your journey towards making a difference in education starts here!

Frequently Asked Questions (FAQs) for National Account Executive, Higher Education Role at Colibri Group
What are the responsibilities of a National Account Executive at Colibri?

As a National Account Executive at Colibri, your primary responsibility is to grow our footprint in higher education by promoting Nurse Practitioner and Nursing curriculum materials. You'll conduct outreach through virtual demonstrations, presentations, and establish strong relationships with potential clients. Engaging with current vendors and maintaining connections with existing clients will also be key components of your job.

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What qualifications do I need to be a National Account Executive at Colibri?

To qualify for the National Account Executive position at Colibri, you should possess a minimum of seven years of experience in academic, higher education, or healthcare sales, ideally with a successful track record. A Bachelor's degree in Business Administration or related fields is required, though applicable experience may be considered in its place.

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How does Colibri support its National Account Executives?

Colibri supports its National Account Executives through comprehensive training, access to advanced educational digital products, and a collaborative environment with a dedicated Client Success team. You will also have marketing resources at your disposal to aid in outreach to potential clients, ensuring you have everything needed to thrive.

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What is the company culture like at Colibri for a National Account Executive?

The culture at Colibri is built upon core values such as Love, Joy, Boldness, Teamwork, and Curiosity. As a National Account Executive, you'll be welcomed into a supportive environment where collaboration and open communication are emphasized, allowing you to thrive while making a positive impact in the educational landscape.

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Is travel required for the National Account Executive role at Colibri?

Yes, travel is an essential part of the National Account Executive role at Colibri. You will be expected to travel for client meetings, industry conferences, and other events to connect with potential clients and present our educational solutions effectively.

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Common Interview Questions for National Account Executive, Higher Education
How do you approach building relationships with potential clients as a National Account Executive?

When building relationships with potential clients, it's crucial to understand their specific needs and pain points. I prioritize open communication and actively listen to their challenges. By showing genuine interest in solving their problems and following up regularly, I establish trust and rapport, making it easier to present our solutions.

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Can you describe a successful sales strategy you've implemented in a previous role?

In a previous role, I successfully implemented a multi-channel outreach strategy that included virtual presentations, targeted email campaigns, and personalized follow-ups. This approach allowed me to connect with a diverse range of clients and adapt my pitch based on their unique requirements, resulting in a higher conversion rate.

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How do you stay organized when managing multiple prospects and accounts?

Staying organized while managing multiple prospects is essential. I use CRM tools, like Salesforce, to track interactions and set reminders for follow-ups. Additionally, I categorize prospects based on priority and stage in the sales cycle, which helps me allocate my time effectively and ensure no opportunity falls through the cracks.

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What methods do you use to effectively communicate product benefits to potential clients?

To effectively communicate product benefits, I focus on tailoring my message to address the specific needs of the audience. I use real-life case studies and demonstrate how our solutions can resolve their unique challenges, ensuring they can visualize the impact on their organization.

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How do you handle objections from potential clients regarding pricing or product fit?

When faced with objections, I begin by acknowledging the client's concerns. I ask questions to understand the root of their hesitation and then provide additional insights or alternatives that align our offerings with their budget or requirements. This open dialogue fosters trust and often leads to a resolution.

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What role does teamwork play in sales at Colibri?

Teamwork is integral to sales success at Colibri. By collaborating closely with the marketing and Client Success teams, we align our strategies and ensure a seamless transition for clients post-sale. Sharing insights and resources within our team enhances our ability to meet customer needs effectively.

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Why do you want to work at Colibri as a National Account Executive?

I am drawn to Colibri’s commitment to innovation in education and its strong cultural values. I believe in the impact of quality education and would love to contribute my sales experience to a company that prioritizes collaboration and diversity, ultimately making a positive difference in the higher education space.

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How do you set and achieve revenue targets?

To set and achieve revenue targets, I analyze historical data to establish realistic benchmarks and break down larger goals into manageable monthly action plans. I regularly assess my pipeline, ensuring I have a healthy mix of prospects and qualified leads, motivating me to stay focused and proactive.

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Describe how you leverage data to inform your sales strategies.

I leverage data by analyzing client behaviors, sales trends, and engagement metrics. This information allows me to identify high-potential prospects and tailor my outreach strategies effectively. Data-driven decisions lead to more precise targeting and a healthier sales pipeline for increased success.

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What do you believe sets Colibri apart from its competitors in the educational space?

Colibri stands out due to its long-standing legacy in the online education sector and its commitment to innovation. Our diverse portfolio and focus on user feedback ensure that we deliver solutions that truly meet the needs of our clients, which not only benefits them but also positions us ahead of competitors.

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Our companies share a common goal. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep the...

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