Advertising Account Executive, Market Retail

As an Advertising Account Executive at Comcast Advertising, your main responsibilities involve developing and servicing a portfolio of local clients and agencies. You'll analyze market research, present advertising proposals, and help create marketing strategies to boost ad sales revenue. You'll also manage client requirements, keep records of interactions, and conduct regular prospecting to seek new customers. Working with various teams, you'll ensure seamless execution of contracts and advertising activities to guarantee client satisfaction.

To qualify for the Advertising Account Executive position at Comcast Advertising, candidates should ideally possess a High School Diploma or GED, along with 2-5 years of relevant work experience. Strong communication skills, sales acumen, and familiarity with advertising principles are essential. Candidates should be enthusiastic team players who can interact effectively with clients and colleagues while driving results and delivering a stellar customer experience.

Comcast Advertising supports its Advertising Account Executives through comprehensive training and professional development opportunities. The company encourages continuous learning and values teamwork, fostering an environment where employees can thrive and share innovative ideas. You’ll be part of a collaborative team that empowers employees by providing the tools and resources necessary to succeed in their roles, as well as fostering a culture of inclusion and respect.

An Advertising Account Executive at Comcast Advertising can expect a variable schedule that may include nights, weekends, and potentially overtime. The role demands consistent attendance and flexibility, which may vary based on client needs and advertising schedules. Embracing adaptability and excellent time management is key to succeeding in this fast-paced advertising environment.

Success as an Advertising Account Executive at Comcast Advertising hinges on a combination of essential skills. Strong advertising knowledge, communication abilities, strategic selling techniques, and customer experience insight are vital. Additionally, the ability to analyze and present data effectively, work collaboratively with teams, and exercise independent judgment will greatly enhance your ability to drive sales and ensure client satisfaction.

When approaching new clients, I prioritize understanding their needs and goals. I initiate contact through personalized outreach and take the time to ask questions about their target audience and advertising objectives. This enables me to tailor my proposals and demonstrate how our advertising solutions can effectively meet their marketing needs. Building rapport and trust is paramount, and I work to establish long-term relationships through consistent follow-ups and a commitment to their success.

I begin by gathering relevant market research data, understanding the context behind the numbers, and identifying key trends that can inform my proposals. I look for insights that can help me understand the target demographic better and align my advertising strategies with their preferences. After gathering this data, I synthesize it into actionable insights to prepare presentations and proposals that address client-specific challenges.

One successful campaign I contributed to involved collaborating with a local retail client to promote a seasonal sale. I analyzed demographics and tailored our ad placements across various channels. The campaign resulted in a significant increase in foot traffic and sales, leading to positive client feedback. By effectively integrating research and focusing on targeted messaging, we achieved the desired results within the set timeframe.

In the event of disagreement, I focus on active listening to fully understand the client's concerns. Empathy is vital, and I strive to maintain open communication to discuss differing views. I aim to identify common ground and seek solutions that can address their concerns while still aligning with our objectives. If necessary, I would involve relevant stakeholders to find a win-win resolution that keeps the client satisfied.

I use a strategic approach to prioritize by assessing urgency and importance of each task. I maintain a detailed schedule and a task management system that allows me to set deadlines and organize my workflow efficiently. Regular reviews of my accounts assist me in adjusting priorities as new challenges or client needs arise. Consistent communication with my clients also helps clarify pressing matters requiring immediate attention.

To generate new ad sales leads, I would leverage a mix of networking through industry events, referrals from existing clients, and targeted outreach campaigns. Using data analytics allows me to identify potential clients who align with our offerings. I also prioritize social media engagement and put together creative content to attract interested prospects, showcasing the value of partnering with Comcast Advertising.

Teamwork is crucial in the Advertising Account Executive position, as collaborating with various departments, such as marketing and creative teams, drives successful campaigns. Sharing ideas and feedback promotes innovation while aligning our efforts to ensure a seamless client experience. By working together, we can leverage diverse skill sets, ultimately achieving collective goals and delivering the best results for our clients.

I regularly engage with industry publications, attend webinars and conferences, and participate in networking events to stay updated on advertising trends and developments. Additionally, I follow thought leaders on social media to gain insights into emerging technologies and strategies. Staying informed not only enhances my expertise but also benefits my clients by providing them with cutting-edge solutions.

I approach creating advertising proposals by first conducting thorough research into the client's needs and target audience. I tailor the proposal to address specific challenges while aligning our advertising solutions with their objectives. The proposal includes compelling data, visuals, and a unique selling proposition to illustrate why my solutions stand out. Moreover, I emphasize how our strategies can help achieve measurable outcomes for the client's business.

Ensuring client satisfaction during campaigns requires proactive communication and ongoing monitoring. I keep clients informed of progress and results through regular updates and check-ins. Quick adjustments are made when necessary to address any emerging issues, ensuring their goals are consistently met. By building a trusting relationship and being responsive to their needs, I foster a positive client experience that encourages loyalty.