Senior Growth Marketing Specialist

Common Trust is on a mission to support the 3 in 5 small businesses that will seek a sale over the next decade to transition into the hands of employees through employee ownership buyouts.

We are seeking a Senior Growth Marketing Specialist to lead our digital growth efforts at Common Trust. Your mission is to build and optimize marketing funnels, tools, and offers to generate leads and convert them into sales, collaborating closely with sales and product teams to refine product-market fit. Key responsibilities include developing and executing digital-first growth strategies, managing marketing funnels, creating engaging content, and efficiently scaling ad spend across multiple channels. You will also enhance our web presence, implement marketing automation, and build systems for metrics tracking to drive revenue growth. This role combines strategic planning with hands-on execution to accelerate our growth and reach more business owners interested in employee ownership transitions.

Mission of this Role

• Build funnels / tools / offers that get more leads into our funnels and help convert them to sales
• Work with the sales and product team to hone and deepen product market fit.
• Build and maintain sophisticated systems for marketing / sales operations and metrics 

About the Role and Key Responsibilities

As our Growth Marketing Lead, you'll be at the forefront of our growth marketing efforts. Your key responsibilities will include:

1. Own Funnels and Growth Marketing Initiatives
1. Develop and execute digital-first growth and nurture strategies
2. Lead the setup, management, and optimization of marketing funnels both on your own and by leading contractors
3. Building landing pages, writing marketing copy, email marketing, landing pages, website optimization, etc.
4. Build product marketing tools like calculators, quizzes and LLM-powered mini-applications to generate more leads and improve lead quality
5. Scale and manage ad spend across multiple channels while maintaining efficiency
6. Build and manage portfolios of digital-first experiments for lead generation and revenue growth
7. Work with team and contractors to build and execute strategies for improving SEO
8. Manage expert contractors to achieve all the above so your time is super high leverage
   
2. Marketing / Sales Ops, Metrics and Automation
1. Develop and improve our website, traffic conversion approaches, sales automation and metrics stack
2. Manage our web properties and own continuous improvement of web presence to lead to more leads generated and booked calls
3. Build systems to oversee and enhance attribution models and reporting
4. Work closely with product and sales teams on strategies to improve funnel metrics, including automation, content, and more
5. Build systems for sourcing good leads for our outbound sales team efforts

• Proven experience leading execution of digital growth strategies at a similar stage company (early stage / series A)
• Proven experience working in a remote-first company
• Demonstrated upward trajectory in previous roles (multiple promotions)
• Expertise in current digital marketing best practices, including server-side tracking, attribution and running multiple digital channels
• Experience in B2B industries, marketing and/or selling to business owners
• Basic coding knowledge and experience
• Strong analytical and data-driven decision-making skills
• Excellent project management and communication abilities
• Ability to learn and adapt to our editorial voice quickly
• Experience guiding both technical and non-technical decisions
• Experience with our specific stack of tools including hubspot, zapier, slack, google suite, LLMs

Tools We Work With & Bonus Skills to Bring:

• Google suite - emphasis on advanced use of google sheets (ie building dashboards, automations, etc.)
• Slack
• Hubspot
• Zapier
• Webflow
• Unbounce (and/or other landing page platforms)
• Apollo.io (and/or other lead sourcing platforms)
• Linkedin Sales Navigator
• Linkedin Ads Manager
• Facebook Ads Manager
• Youtube Ads Manager
• Google Ads Manager
• Frontier LLMs (ie. ChatGPT and Claude)
• Basic coding (ie. python, google script) - doesn’t matter what you specifically know as long as you have some experience with coding / web development and can comfortably guide an LLM to make things.

• Retool

Package:

• $120,000-130,000 annual salary based on experience
• Great benefits, including 401k, healthcare, dental, and vision coverage for employees
• Equity grants