Director of Customer Acquisition

Confetti is looking for a highly-motivated demand generation expert with a data-driven and revenue-oriented mindset.As our Customer Acquisition Director, you'll be owning, managing and scaling our performance marketing channels to increase bookings/sales for the PLG arm of the business, while generating qualified leads for our sales team.To succeed in this role you will need extensive experience in the performance marketing space (Google/Bing, LinkedIn/Meta), managing a 6 figure budget per month, from strategizing offers, to developing effective copy (ads, landing pages, etc.), and measuring and reporting on performance.You’ll be• Strategy: Working with the VP of Marketing to develop and execute Confetti’s customer acquisition strategy (PLG and SLG) for all the performance marketing channels (Google, Bing, LinkedIn, Meta).• Paid search: Crafting, optimizing and scaling paid search campaigns by using historical data to predict performance and continuously improve CAC, ROAS, by working on bidding strategies and CRO initiative.• Paid social: Owning the development and evolution of the overarching paid social acquisition strategy from end to end, and continually optimizing it based on performance, KPI’s and shifting business objectives.• Audience: Understanding the target audience and buyer’s journey, and deploying multi-channel, paid media initiatives to effectively engage the buyer at all stages of the acquisition funnel• Analysis and Monitoring: Analyzing and reporting on the effectiveness of the multi-channel marketing campaigns, using metrics such as ROAS, CAC, LTV, ROI, etc.• Testing: Working on a continuous and rigorous AB test strategy (ad copy, creatives, landing pages, etc) to constantly increase the outcome of our paid initiatives.What You’ll Bring To The Table• 5+ years of relevant work experience building & optimizing paid media campaigns in both PLG a SLG-led motion companies, with relevant track record in the B2B SaaS/Tech environment• Extensive experience building, scaling and optimizing campaigns on channels such as GoogleAds, Bing, Meta, LinkedIn. You have a rigorous framework for testing and scaling campaigns, but also can break the rules and think out of the box.• Comfortability maintaining and being held accountable for the following KPI’s: Revenue, CAC, ROAS, and ROI metrics and their accurate reporting.• Familiarity with attribution models, customer and audience segmentation, and the use of test and learn strategies to optimize campaigns. Strong understanding of marketing tech solutions such as pixels, tracking, web analytics, Google Tag Manager, Google Analytics, and others.• An understanding of revenue attribution best practices in a B2B corporate consumer marketplace models.#LI-DNI