Vice President of Digital Marketing - job 2 of 2

Vice President of Digital MarketingAbout the CompanyFlourishing provider of email management & social media marketing toolsIndustryMarketing and AdvertisingTypeSubsidiary of a Public CompanyFounded1998Employees5001-10,000Categories• Advertising• Email• Event Management• Internet Marketing• Email Marketing• Social Media Marketing• Messaging• Information Technology & Services• Technology• Advertising & Marketing• Business Services• Customer Relationship Management Software(CRM)• Internet Service Providers• Small Business• Small and Medium Businesses• Software• Software Development & Design• Telecommunications• Website Hosting & Internet-related Services• Marketing & AdvertisingSpecialties• Email Automation• Email Marketing• Social Media Marketing• SMS• Sales Automation• CRM• Marketing Analytics• Fundraising• E-Commerce Marketing• Lifecycle Marketing• Customer Engagement• Analytics• Event Marketing• Online Surveys• Coupons• Small Business Marketing• Lead Generation• Email Editing• Email Design• Email Templates• Contact Management• List Growth• Social Advertising• Google Advertising• and Marketing AdviceBusiness Classifications• SAAS• B2BAbout the RoleThe Company is seeking a Vice President of Digital Marketing to lead and scale its customer acquisition engine. The successful candidate will be responsible for overseeing a team of digital marketing experts across various channels, including SEM, SEO, social media, affiliates, web development, and marketing analytics. The role involves building and executing an innovative digital marketing strategy to enhance brand awareness, capture interest, and drive visitor conversion to customers. The VP will also be tasked with managing multi-million dollar budgets, providing executive-level performance summaries, and driving end-to-end performance accountability for new customer acquisition and revenue growth.Applicants for the VP of Digital Marketing position at the company should have a minimum of 10 years' experience leading B2B digital marketing teams, preferably in the software/SaaS space, and a total of 15+ years in marketing or related fields. The ideal candidate will have a proven track record of managing scaled marketing programs with budgets exceeding $50 million and experience in high-growth, dynamic environments. Key skills include the ability to design and optimize channel mix using relevant KPIs, coaching and mentoring digital marketing talent, and leading strategic discussions that impact digital positioning, branding, and PR. The role also requires collaboration with partner and offline marketing teams to create innovative omni-channel experiences and working with marketing analytics and business intelligence to refine attribution models and make data-driven investment decisions.Hiring Manager TitleChief Marketing Officer (CMO)Travel PercentLess than 10%Functions• Marketing