Marketing Specialist: B2B Product Marketing (fixed-term contract)

As a Marketing Specialist at Construct and OES, your responsibilities will include executing multi-channel marketing campaigns, supporting sales enablement, creating engaging content, and managing event logistics. You will also be responsible for optimizing campaigns through analytics, and ensuring that all marketing materials align with brand standards, which perfectly sets the stage for a successful and impactful marketing strategy.

To excel as the Marketing Specialist: B2B Product Marketing at Construct and OES, candidates should possess a Bachelor’s degree in Marketing or a related field, alongside at least 3 years of digital marketing experience in a B2B environment. Familiarity with tools like HubSpot, Salesforce, and CMS platforms is essential, along with strong project management and writing skills.

The work environment for the Marketing Specialist at Construct and OES is designed to foster collaboration and creativity. With a hybrid work model, you’ll enjoy the flexibility of working from home and spending time in the office to brainstorm and collaborate with your team, making it an engaging and supportive place to advance your marketing career.

Construct and OES offer numerous career growth opportunities for the Marketing Specialist, including access to learning and development programs designed to enhance your skills and career trajectory. By participating in varied projects and initiatives, you can elevate your expertise while contributing to impactful marketing strategies that drive the business forward.

As the Marketing Specialist at Construct and OES, you will design and execute a variety of marketing campaigns, including email marketing, social media advertising, and content marketing initiatives. You will also monitor campaign performance and collaborate with agencies to ensure successful implementation, thereby helping to achieve lead generation and customer engagement goals.

Construct and OES prioritize employee well-being by promoting flexible working hours and a hybrid work model. This supportive environment allows team members to balance their professional responsibilities with personal commitments, fostering overall job satisfaction and productivity.

The Marketing Specialist position at Construct and OES is unique due to its emphasis on collaboration across departments and the opportunity to work on impactful digital education projects. With a focus on B2B markets, you'll have the chance to directly influence the marketing strategies that support learners and educators around the globe.

When developing B2B marketing campaigns, I start with understanding the target audience and their pain points. Conducting market research helps tailor messaging that resonates with them. I ensure multi-channel integration using email, social media, and content marketing. Monitoring and optimizing campaigns based on key performance indicators is crucial to driving conversions.

I have extensive experience using HubSpot for email marketing and lead nurturing and Salesforce for managing sales pipelines. I leverage these tools for tracking campaign performance and analyzing data, which helps me refine marketing strategies for better results. I stay updated on their latest features to maximize their potential.

One successful campaign I managed involved a comprehensive content marketing strategy for a new product launch. We created engaging blog posts, case studies, and social media content to build anticipation. The campaign resulted in a 30% increase in web traffic and a significant boost in lead generation, demonstrating the power of targeted marketing.

I utilize tools such as Google Analytics and SEMrush for tracking website traffic and SEO performance. These tools help me understand user behavior, keyword effectiveness, and overall campaign performance. I regularly conduct A/B testing to refine content and improve search rankings, ensuring our strategies are data-driven.

Effective collaboration with sales teams starts with open communication. I prioritize regular check-ins to align goals and share insights on lead generation strategies. By creating targeted marketing collateral that supports their efforts, I empower sales teams to engage potential clients more effectively and close deals.

I approach content creation with a clear strategy: first, understanding our audience’s needs and pain points. Then, I develop varied content formats, such as blogs, videos, and infographics, to cater to different preferences. Consistency in messaging and quality is vital, as well as ensuring that each piece emphasizes strong calls to action.

Measuring the success of marketing campaigns involves tracking specific KPIs such as conversion rates, click-through rates, and overall engagement. I conduct post-campaign analyses to understand what worked and what didn't, allowing me to implement learnings in future initiatives for continuous improvement.

In my previous roles, I have coordinated various events, including webinars and conferences. I handle logistics, registration, and communication with vendors, ensuring that events run smoothly. Post-event, I gather feedback for improvements and analyze attendance data to gauge success against our marketing goals.

I once identified a campaign underperforming in email open rates. After analyzing the data, I tweaked the subject lines and segmented the audience for more personalized messaging. This adjustment led to a 50% increase in open rates and improved engagement, showcasing the impact of data-driven changes.

Data analysis plays a crucial role in my marketing approach, allowing me to make informed decisions and optimize strategies. I analyze metrics across campaigns to identify trends and insights, guiding future initiatives. This commitment to data-driven marketing ensures that our efforts lead to maximum engagement and return on investment.