Marketing Lead - India

Role: Marketing Lead - India

Location: Remote Working (India based) 

Salary: INR 1,900,000 plus stock options

Hours: Full-Time 37.5 hours per week 

About Vestd

Vestd is an advanced share tech platform designed to help businesses harness the power of equity. It was founded by Ifty Nasir, who is passionate about ensuring employees in smaller organisations have the same access to share schemes as those within larger organisations. Vestd provides a simple, digital-first way to distribute equity. 

Our mission is to empower business founders to unlock growth by sharing ownership with their teams, helping them attract, reward, and retain top talent. Using our equity expertise, we help businesses prepare for investment and help investors manage all their holdings in one place.

If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.

Vestd is entering a new and exciting phase in its evolution by launching in India. 

Equality, diversity and inclusion (EDI) at Vestd 

At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.

Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. 

We understand the value of transferable skills and the unique perspectives diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences.

If you need any adjustments or support with your application, please email dawn.copsey@vestd.com.

The role

We’re looking to hire an experienced marketing leader to help accelerate our growth.

This is an exciting opportunity for a B2B / SaaS marketer to join an award-winning team.

You will work closely with our Head of Marketing to develop and implement a marketing strategy for India.

This is a senior role, so you must have a proven track record of building strong teams and delivering results that align with agreed-upon goals.

As the marketing lead in India, you will drive the strategy and articulate the ambition to deliver impact and growth in this new market. As a vocal senior team member, you will champion Vestd’s products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

The primary responsibilities of this role

We cannot provide an exhaustive list of duties; additional duties will arise, but the following will be core elements of this role:

• Work with key stakeholders to develop a regional marketing strategy.
• Increase inbound lead generation and qualified leads for the sales team.
• Oversee and optimise all marketing funnels - ads, landing pages, website, email campaigns & workflows.
• Manage marketing budgets and work within CAC limits.
• Own the regional website and refine it to improve conversion
• Build, manage and mentor a team of in-house/freelance marketers.
• Coordinate content production to achieve SEO goals.
• Create sales collateral, case studies, presentations, and proposals.
• Monitor key metrics to identify areas that are driving growth.
• Work with external agencies to expand our reach.

Essential elements for this role

These are the skills and qualifications we consider important for this role: 

• 8+ years experience in marketing roles (including B2B / SaaS).
• Proficiency in digital marketing and demand generation.
• Deep knowledge of SaaS business models and customer acquisition tactics.
• Excellent project management skills.
• First-rate communication (written and verbal).
• Meticulous attention to detail, rigour and quality control.
• Analytical / data skills.
• Self-driven and hungry to succeed.
• Brilliant at prioritising and managing your own workload.
• A willingness to collaborate early and often.
• A high degree of creativity and curiosity.
• Expert knowledge of how to get the best out of a martech stack, particularly marketing automation tools (we use Hubspot).

Nice to have

These will help you stand out from the pack:

• Experience working in a remote team
• Startup/scaleup experience
• An undergraduate degree or higher in a relevant topic
• Knowledge of shares and share schemes

What you can expect

As the UK’s first and most advanced equity management platform, Vestd is a leading-edge company that is always looking for ways to innovate.

Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the Country for Company Culture’), and we take team happiness seriously.

Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations ‘Sustainable Development Goals. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings.

We expect every team member to consider how they can contribute to our goal of a world where 1 billion people are enrolled in a share scheme.

We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it.

Vestd is 100% remote, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible.

Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50.

If you’re an autonomous, self-driven individual, passionate about contributing to a meaningful mission, and value being part of a supportive, close-knit team, this could be the perfect opportunity for you.

Why work at Vestd?

Vestd is a great place to work. Don’t just take our word for it - take a look at the award-winning suite of benefits that you can look forward to as one of our folk:

• This job is fully remote; however, we have two annual in-person get-togethers, during which attendance is required.
• A flexible environment to help you achieve the best work/life balance.
• Equity, of course! (After the qualifying period)
• Monthly recognition scheme, where we celebrate our folk
• Support with home working equipment
• A personal training and personal development budget to keep your career and professional growth on track
• Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
• Great team ethos, connect through regular team and company socials.
• Private medical insurance (after the qualifying period)
• 25 days annual leave plus one extra day per year of service (up to five days)

We’re looking for somebody with initiative who can focus on the business and their own growth path. This is a great time to join our team and it would be a superb role for the right person.

Our application process

Our application process has a few stages as we aim to find someone who is the best fit for the role. We are committed to making our process as inclusive as possible, so please contact us if you require any information or support during the application process or need to ask for any adjustments.

Apply online

20-minute screening call

Task-based assignment

45-minute interview with the hiring manager and team member

45 minute team cultural interview

45-minute interview with the CEO

Please remember to reach out if you need any adjustments or support applying for this role. We look forward to receiving your application.

This job is remote within India. You must be primarily India-based and eligible to work in the country.