Job details

Consumer Insights Manager

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

The Consumer Insights Manager will be responsible for delivering insights to represent the voice of the consumer to drive the company’s overall brand and product strategies. The Manager will work closely with the SVP of Insights to conduct market research to support Kids2 brands and product innovation. He/She will work collaboratively with business teams to drive insights into action.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

Utilize insights tools to deliver consumer and product insights
Develop and manage research projects and work with vendors from start to finish
Use DIY survey and sampling as needed to support insights requirements across the business
Work with Product team to evaluate concepts using a stage-gate process
Present research results and recommendations to senior leadership

QUALIFICATIONS & EXPERIENCE

At least 5 years of experience in consumer insights or innovation research
Experience in both qualitative and quantitative research methods
Experience with survey design, writing surveys, programming, and analyzing surveys using DIY software platforms (like Qualtrics)
Client-side experience
Knowledge of how to use syndicated data and/or analytics
Experience working in toy or baby product industries a plus
Global research experience a plus

EDUCATION & SKILLS

Preferred MBA or master’s degree in related field
Minimum of bachelor’s degree in social sciences, business, or another related major
Willingness to lead projects independently and present findings as needed
Highly adaptable, works well in an environment of change
Must be a strong and creative analytical thinker who asks the right questions and triangulates meaningful data from multiple sources to answer questions in creative and compelling ways
Has a consultative approach to problem-solving
Thorough knowledge and command of research methodologies, techniques, and processes
Passionate about the pursuit of information and insight but also knowledge of how to tell a compelling story
Excellent oral and written presentation skills with the ability to convey key takeaways simply and visually
Ability to communicate complex information in a succinct fashion
Self-awareness, emotional maturity, and a demonstrated ability to connect authentically with others
High attention to detail

CERTIFICATES, LICENSES, REGISTRATIONS

PHYSICAL DEMANDS

While performing the duties of this job, the team member is regularly required to talk or hear.
The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
The team member is occasionally required to stand, walk, and taste or smell.
The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT

In our Buckhead office a minimum of 3 days a week.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V

Kids2 Glassdoor Company Review

3.9

Kids2 DE&I Review

3.2

CEO of Kids2

Ryan T. Gunnigle

Approve of CEO

By Kids2

At Kids2, we are redefining our industry by creating products and holistic solutions for early-stage parents that transcend borders, categories, and aisles to make it easier for parents to create tiny wins that lead to bright futures.

7 jobs

FUNDING

Private

INDUSTRY

Consumer Product Manufacturing

TEAM SIZE

201-500

LOCATION

Hybrid, based in Atlanta, GA

DATE POSTED

April 15, 2023