Campaign Manager

Reports to: Head of Delivery

Location: Scale Space White City, London

THE PURPOSE

Contentive is looking for a driven Campaign Manager to oversee the execution of B2B marketing campaigns for Contentive’s clients. This includes lead generation, display advertising and brand awareness campaigns. The role will include managing a team of 6 across the UK and India, planning and delivering on campaigns, auditing performance and driving broader initiatives within the business to improve delivery and operations.

This is an exciting role for those who have marketing experience and proficiency, and are looking to step up with a larger team and greater responsibility within the business. Get ready for a fast paced environment!  

THE ROLE:

• Lead the strategic planning and execution of comprehensive marketing campaigns to achieve performance targets.
• Manage the end-to-end delivery of marketing initiatives, including display advertising, sponsored content, and thought leadership articles, ensuring alignment with clients' objectives.
• Direct a cross-functional team of marketers and creatives across the UK and India to deliver on campaign goals, fostering a culture of collaboration and innovation.
• Monitor key performance indicators and provide insightful analysis to stakeholders, using data-driven decision-making to optimize campaign performance.
• Establish and maintain strong client relationships, acting as the primary point of contact for campaign management and strategic consultation.
• Develop and manage project timelines, ensuring the efficient allocation of resources and the timely delivery of campaign elements.
• Champion the continuous improvement of marketing processes and practices, incorporating best practices and emerging trends in digital marketing.
• Mentor and develop team members, providing guidance and support to enhance their professional growth and ensuring high levels of team engagement and performance.
• Ensure that all marketing materials and communications uphold brand consistency and quality standards, securing approvals and coordinating with internal and external partners.
• Navigate complex client requirements and market dynamics to propose and execute flexible, innovative campaign strategies.
• Address and resolve any campaign issues that arise, implementing contingency plans as necessary to mitigate risks and ensure client satisfaction.
• Participate in cross-departmental collaboration to integrate marketing efforts with broader company initiatives and objectives.

ABOUT YOU

• Proven experience in managing and delivering marketing campaigns, with a track record of successful project management.
• Exceptional organisational skills – the ability to multi-task, prioritise, and manage time effectively.
• Excellent verbal, presentation, and written communication skills.
• Resilient and adaptable with outstanding project management and people skills.
• Experience in leading marketing campaigns at a senior level is essential.

PERSONAL CHARACTERISTICS:

• Great attitude: proactive and energetic, enthusiastic and fun to work alongside, with a strong work ethic
• Highly organised and structured planner with the ability to deliver projects on time
• Outstanding people skills with the ability to develop relationships with a wide range of individuals
• Completely invested in driving individual success
• Excellent accuracy/attention to detail essential
• Commercially aware
• Able to remain calm under pressure in a fast-moving environment.
• Results-oriented and tenacious

OUR CULTURE:

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

Contentive see diversity as a really positive thing that actually creates a better workplace and delivers better outcomes, so we are really keen to maximise the diversity of the workforce and actively encourage applications from anyone and everyone.

OUR VALUES:

• Passionate
• Flexible mindset
• Humble and Social
• Curious
• Accountable
• Diverse and inclusive.

WHAT WE CAN OFFER YOU:

• 25 days of paid holidays (plus a Birthday Day)
• Life Assurance – 4 x annual salary.
• Pension Scheme
• Cycle to Work
• Eye Care Vouchers
• The right mix of challenges, learning and development opportunities

CAREER PATHWAY

Your career is in your hands. We expect you to take ownership of your own career development and of course, we are here to support and guide you. Our career pathway is designed to clearly highlight the different avenues you may wish to take during your career with Contentive. We encourage you to have open and honest conversations about how you are performing in your role and ask for feedback. We adopt the growth mindset principle to development. “Success is not an accident; success is a choice.” – Stephen Curry.

About Contentive

Contentive is a rapidly changing media and virtual events company with an exciting future. We are focussing on disrupting the B2B media and publishing industry using cutting edge and new technology.

Our purpose is to help B2B tech businesses find the right clients, provide relevant networking opportunities through our growing online communities, and give valuable insights as thought leaders in the FinTech, Accounting, Treasury and Digital Marketing realms.

B2B tech firms are increasingly focused on pipeline efficiency and ROI. For this reason, we work with companies like Adobe, Sage, Oracle, Workday, Salesforce, etc. and link potential buyers of tech with technology firms looking for qualified prospects.

We are a technology led business, constantly innovating to improve the experience we offer our audiences. Our proprietary technology stack combines marketing automation and a customer data platform, allowing us to continuously monitor the topic and format preferences of our audiences. This enables us to personalise their experience – online or at an event – driving higher engagement rates and providing us with unrivalled intelligence and insight about each community’s behaviours and preferences. 

We actively strive to build an inclusive, friendly, and innovative culture. Working in an environment that helps us give our people the freedom, tools and resources to grow, learn, and experience a satisfying and fun work environment.