Director, Influencer Marketing

Seed Health is a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Our scientific board comprises leading scientists, researchers, and clinicians across the fields of microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition. 

Consumer innovations are commercialized under Seed® with a mission to bring much-needed precision, efficacy, education and perspective-shifting science communication to the global category of probiotics. Our efforts to set a new standard in probiotics, microbial innovation and translational communication have earned various accolades, including Fast Company's World Changing Ideas in 2019, 2020, 2021, and 2022, and TIME's Best Inventions 2018.

We focus on categories where microbial innovations and microbiome-related products will disrupt and capture global market share in the coming years (e.g. oral care, skin care, infant health, etc.). We have built a strong foundation with breakthrough research and strong intellectual property, and believe there is a substantial opportunity to emerge as an innovative product line, backed by the most rigorous science.

The Director of Influencer will lead Seed’s award-winning Ambassador Program, Affiliate Program, and Podcast channel. Seed’s Ambassador Program has been central to its growth and success – and yet so much opportunity to grow it remains. You will optimize Seed’s existing Ambassador program while building out new opportunities with novel types of partnerships and influencers. Additionally, you will take our top performing partners and deepen our relationships with them through onsite engagements, integrations, and more. 

You will collaborate with the Brand and Integrated Marketing teams to ensure the full breadth of Seed’s brand is brought to bear. And you will do so with the support of your team; a group of talented individuals who you will mentor and grow alongside the business.

Who you are:

• 7+ years of experience in Influencer Marketing (5+ years as a leader) with experience in the health tech and/or CPG space, as well as successful, rapid-growth DTC businesses that are both brand and performance-focused and must comply with regulatory requirements
• You have proven success or track record of developing full funnel influencer campaigns that has contributed to business performance (CAC, LTV, etc) and brand goals 
• You have exceptional strategic and analytical skills and are able to apply those to prioritization
• You are a highly effective communicator and collaborator, especially with Growth, Brand, and Integrated Marketing teams
• You’re data driven––you use data to make decisions and when you don’t have data, you search for anecdotal and qualitative information to gain insights
• You love process—designing and scaling processes is a core feature of your programs growth
• You have a roster of relationships ready to drive impact to the program immediately
• You have strong project management skills, and you’re able to work on multiple projects at the same time and meet time-sensitive deadlines
• You managed relationships effectively, regardless of how well known an individual may be
• You are highly creative and consistently find new ways to market products and engage partners
• You work with an informed urgency—deadlines and milestones are flawlessly managed.
• You are an effective manager, able to recruit and develop talent to perform at the highest levels with a commitment to our ecosystem’s values and culture

What you’ll do: 

• Double the size of Seed’s influencer and Podcast programs while scaling Affiliate to a similar scale
• Partner cross functionally with Brand, Growth, and R&D teams to unlock new partner integration, campaign, and messaging opportunities
• Optimize existing partner performance while expanding into new, untapped cohorts and channels
• Grow Seed’s brand awareness and perception while maintaining efficient results
• Develop and execute award-winning integrations, events, and activations
• Improve and expand partnerships across nano, micro, macro, and celebrity
• Manage and develop a team while recruiting top talent

Compensation:

The annual pay range for this full-time position is $180 - $200k+ with equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.

Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.