Global MarTech Data Analyst (m/f/d)

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets. 

This global position requires collaboration across Marketing Communications, Business Intelligence and other Marketing departments for all business areas to support site enhancements, monitor performance, and to ensure analytics data quality to optimize the existing web strategy.  

In this exciting job you will work on the following tasks: 

• MarTech Analytics (Website, PIM, DAM): Setting up the centralized tracking concept for all tires brand websites based on KPIs in Google Analytics, managing and configuring the account for all accounts and Marketing technologies (as PIM, DAM). Managing the Consent Management Tool for cookies and legal settings. Building dashboards and reports and conducting in-depth analysis to provide recommendations for improvement. 
• Marketing digital performance: Coordinating discussions and challenging actions with the markets and other Stakeholders. Supporting standardization of digital marketing best practices. Delivering reports and building dashboards based on key figures to support stakeholders such as Marketing and Communications Channel Management keeping track with their digital goals. 
• Qualtrics Management (Voc & DMP): Managing our Qualtrics account. Training and supporting MarCom colleagues in their data management. Structuring and managing B2C voice of the customer to coordinate enhancements with product owners. 

• Academic degree in marketing, communications, computer science, or an equivalent qualification 
• Multiple years of experience working in web analytics, online marketing or related area  
• Experience working with large content management platforms 
• Expert knowledge in web analytics tools (e. g. Google Analytics, GTM) 
• Project management skills  
• Data protection and legal knowledge 
• Professional working proficiency in English, no other language required   
• Open to travel up to 20%, incl. business trips abroad 

Applications from severely handicapped people are welcome. 

You will be part of the Global Marketing team for Continental Tires. You will report to the Head of Global Marketing Technologies & Digital Experience. The role is posted as located in Madrid (Spain), but other countries could be considered. The Global Marketing is intentionally diverse and location agnostic, we value potential and skills over location, reflecting a broad range of backgrounds and perspectives. 

On top of that you can expect the following benefits: 

• Continental Value Sharing Bonus
• Corporate Pension Plan (after two years of seniority) 
• Flexible Compensation Plan 
• Employee discounts on Business Schools and Tires 
• Daily restaurant tickets 
• 100% illness complement 
• Recognition bonus 
• Accident insurance 
• Assistance at private medical clinic 
• Co-financing of corporate medical insurance 
• Teleworking policy 
• Flexible timetable 
• Irregular working day to care for children 
• Office car park 
• Fruits in the office 

Ready to drive with Continental? Take the first step and fill in the online application.