User Acquisition Manager

Job Title: User Acquisition ManagerLocation: Fully Remote or Hybrid (HQ Seattle, WA)We are CopperCopper is a rapidly growing financial empowerment company on a mission to narrow the economic gap by making earning money universally accessible and truly rewarding. In less than 3 years we’ve amassed over 3,000,000 users, topped the app store charts at #16, and raised over $42M in funding from tier one investors. Did you know that nearly 80% of adults in the U.S. live paycheck to paycheck? Copper brings earning, spending, saving, and investing all into one ecosystem that makes it easy to learn money. Come join us to make a meaningful difference in people's lives!Opportunity to be on the ground floor of a well funded startup nearing profitabilityWe are a fast growing technology startup that is well funded and part of a small percentage of companies nearing profitability and growing very quickly. This means your direct work will get implemented on a large consumer scale.Role OverviewCopper is seeking a highly skilled and motivated User Acquisition Manager to join our dynamic marketing team. As an User Acquisition Manager, you will play a crucial role in driving customer acquisition and engagement through strategic online media campaigns. You will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to maximize ROI and achieve key performance indicators.This role is either fully remote or hybrid with company headquartered in Seattle, WA with a dedicated office.Responsibilities• Independently handle significant performance marketing budgets across multiple channels to improve games’ growth and profitability• Contribute winning ad creative ideas and run creative testing, working closely with marketing to complete breakthrough creative strategies to attract new users• Strategize, implement and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, Influencer marketing, and much more• Stay abreast of industry trends, emerging technologies, and best practices in digital advertising to drive innovation and competitive advantage.• Research and identify target audiences, market trends, and competitive landscape to inform campaign strategies.• Generate regular reports and presentations to communicate campaign results, insights, and recommendations to key stakeholders.Desired Skills and Experience• 3+ years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)• Proven track record of planning and executing successful online advertising campaigns across multiple platforms.• Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment• Experience – and a desire – to do both strategic planning and day-to-day execution/optimization• Experience with MixPanel, advanced Excel and Mobile Measurement Partners (i.e. Adjust, Appsflyer, Singular, Kochava).• Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partnersBonus• Ability to pull data using product analytics tools• Experience in mobile game app marketingWe offer competitive cash and equity compensation and benefits, including health/dental/vision insurance, 401k matching, paid time off, and a sane work/life balance. Perhaps most importantly, we believe that building towards the mission of building the first financially successful generation.We are an equal opportunity employer committed to a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.