Copywriter

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies - from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

We’re looking for a copywriter to help articulate and invigorate the voice of the Freshworks brand—by developing, writing, and editing high-quality strategic content on the Freshworks.com domain. By up-leveling our copy, the person in this role will help build broader awareness of the Freshworks brand and support efforts to improve organic search.

You should excel at simplifying complex topics into concise, compelling marketing copy for the digital space; and be a flexible and collaborative go-getter who takes initiative and thrives in a fast-moving, multitasking environment. Most of all, you revel in the craft of writing and editing, thrive on deadlines, and know what it takes to get marketing copy just right.

What you'll do:

• Plan, write, edit, and manage a broad range of short and long-form content across the Freshworks.com domain.
• Contribute to creative content strategy and editorial planning across the site and audience personas.
• Draft and edit headlines, descriptions, and CTAs for direct response assets across a variety of formats and landing pages.
• Help develop copy style guides and make continual improvements to copy quality and the content development process.
• Understand the Freshworks brand narrative and how to shape messaging to a specific audience and moment in the user journey.
• Manage your end-to-end content development process, sometimes under tight deadlines and rapidly changing parameters.
• Work effectively with our senior brand copywriter, other internal stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals.
• Collaborate with writers, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints.
• Partner with content strategists to develop strategies and messaging for our digital personas, page templates, and components.
• Partner with the research team to validate specific messaging and copywriting strategy with real users.
• Engage with the SEO, analytics, and campaign teams to optimize copy for performance.
• Write for a worldwide US-English audience, optimizing copy for wide-scale translation across multiple languages.

This is a hybrid role (3x per week onsite) from our San Mateo, CA, Bellevue, WA, or Denver, CO office location.

• 5+ years of experience writing for corporate websites, ideally focused on B2B technology.
• Passion for crafting compelling, vibrant, engaging, and informative copy on deadline.
• Digital-first style and a user-centric, strategy-based approach to writing.
• Some experience or familiarity with B2B technology audiences, and writing for CX, EX, and IT leaders and related personas.
• Basic understanding of website design, SEO strategy, digital marketing, and SaaS-based software.
• Ability to bring the essential narrative into focus, cutting through jargon and fluff.
• Enthusiasm for working in a highly collaborative, hands-on role with a team of talented editors, writers, marketers, and strategists.
• Motivated, self-sufficient, results-driven approach to work.
• Strong project management, collaboration, and communication skills.
• Proven ability to follow standards for consistency and brand compliance.

The annual base salary for this role is $85,176 - $118,300.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.