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Copywriter

As Fnatic’s first full-time Copywriter, you’ll be in charge of our outward voice and written imprint of our brand. You'll help build the Fnatic brand to resonate emotionally with fans, as well as potential new audiences just beginning their Fnatic journey. You’ll be a creative driver and a champion of our brand guidelines, able to nurture and refine our identity as we grow.

Aspirational, and at the same time witty, your words will feature on our apps, products, packaging, marketing straplines and multi-million-pound partnerships proposals to some of the biggest brands on the planet. You will be pivotal in ensuring our written communications align with our brand promise to ‘game better’ and shaping a consistent tone of voice that makes us uniquely identifiable. If you fancy making a mark on this world one character at a time, read on.

Your mission is to:

Write clear and concise copy that is original and on-brand
Respond to briefs from across Fnatic departments, helping foster a human tone through copy that captures and engages all that interact with it
Switch hats to match specific target audiences
Contribute to ideation and help others better articulate their ideas
Present and sell ideas to key stakeholders
Proof for spelling and grammar and ensure copy reaches its audience error-free
Evolve our brand book and help educate the business on how to write effectively

We're looking for:

A captivating portfolio exhibiting copy experience with a consumer marketing focus (rather than editorial)
Personality with a love for writing authentic words that appeal to youth audiences
Ability to handle multiple concurrent projects, and deliver to deadlines without compromising quality
A stickler for details
Familiarity writing to established brand guidelines
A strong imagination and creative mind
An interest in gaming/esports and understanding of the community desirable
Faultless command of English, other languages a plus!

What we have to offer:

The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
Award winning office in the heart of Shoreditch in London
Hybrid onsite/remote work policy
Private medical insurance (Vitality)
ASOS discount
Eyecare vouchers
Cycle to work scheme
Self-development book requests for the Fnatic Library
Fnatic shop staff discount
Fruit, drinks and snacks available daily in the office
Regular lunch clubs, Friday drinks and other social activities

About us:

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. Our pros and creators generated more than 100m hours of entertainment content in 2020, showcasing our global partners to an audience of more than 15m fans across our social platforms.

Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.

Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.

Fnatic Glassdoor Company Review

4.0