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Copywriter

Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.
Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.
About 160over90:
160over90 is owned by Endeavor, one of the biggest names in culture and entertainment in the world. The creative department here is like that of any other agency but we aren’t bogged down by dated holding company models and we aren’t owned by a consulting firm. Our connection to Endeavor is our unfair advantage, helping us connect brands to culture through sports, music, film, and fashion like no other. The ideas are boss, able to be taken to the world in whatever way they work best via advertising, branding, social media, PR, experiential, digital and more.
The Role:
We’re looking for a Copywriter who will be responsible for creative concepting and production across a major telcom brand. Working alongside an Art Director counterpart and reporting into Creative leadership, the Copywriter will be skilled in learning the client’s business objectives and accomplishing those through strategically sound creative ideas that put our clients in the epicenter of culture.
Your role will touch multiple account verticals but will be rooted in experiential, with the opportunity to bring brands to life at major events across MLB, college football, music festivals, and beyond.
You will be highly conceptual, ideating against each brief from platform concepts down to how concepts are brought to life through various executions. You will see through to execution in partnership with your Art Director counterpart, Production, Account Management, and with close mentorship by your Creative leadership. You are a thinker and a maker. You are a listener and a teacher. You thrive in a fast-paced environment. You are instinctively curious about culture and trends.
The opportunities here are endless, so your creativity must be too.
Responsibilities:
  • Help a brand’s MLB sponsorship continue to evolve and innovate through the development of award-worthy, industry-leading social concepts.
  • Lead the development, presentation, and optimization of creative ideas that bring The brands’ MLB partnerships to life across all social platforms throughout the baseball season.
  • Manage social production, editing, formatting, delivery, posting, and reporting for the client across all channels and platforms.
  • Develop social activation ideas and execution plans based on client objectives/budget.
  • Lead presentations to senior level client and/or agency executives and implement feedback to finesse ideas and concepts.
  • Build relationships with key client stakeholders.
  • Collaborate with colleagues in other divisions across in the 160over90/Endeavor network as necessary to develop client programs.
Education and Skills:
  • A minimum of 5-7 years of agency, client, or property sponsorship, marketing, or advertising experience.
  • Experience developing social first ideas that build around culturally relevant moments, or react to things happening in culture.
  • A passion for and deep knowledge of baseball is ideal !
  • Ability to think/create on your feet and move at the speed of social, especially during real-time design development phases.
  • Strong understanding of the different social platforms and how to take advantage of what they offer.
  • Push creative boundaries by constantly pursuing new concepts and approaches, bringing new ideas to the table.
  • Articulate ideas in concise language, effectively communicating concepts to internal leaders and non-socially native audiences.
  • Takes a profound interest in the world around you – culture, music, film, sport, art, entertainment.
  • Must be able to work autonomously – taking ownership of your workload and able to juggle several projects at one time.
  • Takes an interest in your counterpart’s profession with the ability to think visually and express visual direction of ideas at a good level.
  • Approachable, collaborative, results-oriented, problem-solver who can both provide and take direction well.
  • Strong communication skills, both written and verbal – not afraid to have difficult discussions.
  • Team building skills, proactively seeking opportunities to develop team members.
  • Excellent organizational, presentation and communication (verbal and written) skills.
  • Thrives in a collaborative environment.
  • A culture instigator – within the agency and in the world.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum
:
$90,000 annually
Hiring Range Maximum:
$120,000 annually
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CEO of 160over90
160over90 CEO photo
Ed Horne
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160over90 is a global, culturally-led creative agency with expertise across advertising, branding, experiential, brand partnerships, PR and communications. From offices in New York City, Los Angeles, London, Hong Kong and Sydney, 160over90 serves ...

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DATE POSTED
June 9, 2023

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