Associate Director, Data Analytics

The Associate Director, Data Analytics at Modifly is responsible for optimizing website performance, managing Google Business profiles for large enterprises, conducting keyword research, and analyzing SEO metrics to identify growth opportunities. This role also includes developing Solution Design References for site redesigns, using Google Tag Manager for tracking, and providing data-driven insights for marketing strategies.

To qualify for the Associate Director, Data Analytics role at Modifly, candidates should possess over six years of experience in digital marketing, particularly in web analytics. Proficiency in Google Analytics 4, Google Tag Manager, and a strong understanding of SEO strategies are essential. Additionally, candidates should excel in A/B testing and have strong analytical skills to convert data into actionable insights.

Candidates applying for the Associate Director, Data Analytics role at Modifly should be proficient in Google Analytics 4 and Google Tag Manager. Experience with reporting and data visualization tools, such as Looker, and A/B testing platforms like Adobe Target or Optimizely is also beneficial. Furthermore, knowledge in SEO and tagging implementation for platforms like Meta and TikTok will enhance a candidate's profile.

At Modifly, the working environment for the Associate Director, Data Analytics is dynamic and collaborative. The position offers a flexible hybrid schedule, allowing team members to work in-office 2-3 days a week, fostering teamwork while maintaining work-life balance. The culture emphasizes curiosity, innovation, and creativity, providing a space for continuous learning and growth.

Modifly offers a comprehensive benefits package for the Associate Director, Data Analytics position. It includes full health, dental, and vision coverage, a 401K with a company match, flexible PTO, and 17 paid holidays. Additionally, the company promotes a supportive work-life balance with a hybrid working schedule.

In answering this question, provide specific examples of how you have utilized Google Analytics 4 in your previous positions. Discuss particular metrics you tracked and how these insights led to actionable strategies for improving website performance and marketing initiatives.

To answer this, outline your method for analyzing website traffic, identifying bottlenecks, and implementing optimizations. Cite specific tools you've used, such as Google Tag Manager or SEO analysis tools, and mention any measurable results from your past optimization projects.

Explain your process for keyword research, including the tools and techniques you use. Discuss how you prioritize high-value keywords and integrate them into website content and on-page optimizations to enhance search visibility and drive traffic.

Discuss your experience with A/B testing, including any specific campaigns you executed, the tools you used like Adobe Target or Optimizely, and the outcomes you achieved. This is a great opportunity to showcase your analytical skills and how you derive insights from test results.

Describe how you communicate and coordinate with various teams, including media and marketing. Emphasize your organizational and communication skills and provide examples of successful collaborative projects that highlight your ability to align goals and strategies.

Outline your process for tracking SEO performance metrics and how you report these findings to stakeholders. Mention the SEO tools you utilize, key performance indicators you focus on, and how you translate these metrics into actionable strategies for improvement.

Share a specific instance where your analysis of data led to changes that resulted in higher conversion rates. Discuss the metrics involved, the insights gained, and the strategies you implemented based on those insights to achieve positive outcomes.

Identify key skills such as proficiency in analytics tools, strong SEO knowledge, advanced data interpretation abilities, and excellent communication skills. Relate how each skill is relevant to the role and how you’ve demonstrated these in your past experiences.

Discuss your approach to project management, including how you set priorities based on deadlines, impact, and resources. Provide examples of how you’ve managed multiple projects simultaneously and the tools or methods you use to stay organized.

Reflect on common challenges within digital analytics, such as data accuracy and evolving technologies. Share your strategies for overcoming these challenges and ensuring that analytics remains effective and actionable for decision-makers.