Lead SEM and Etail Manager

SummaryWe are seeking an experienced and dynamic Lead Manager for Paid Search and Etailer to join our team. The ideal candidate will be responsible for leading and managing our paid search campaigns and etailer strategies to drive online visibility, quality traffic, and sales for our B2B internet, telephone, and cloud services across digital and inbound channels.• Develop and implement comprehensive paid search strategies to achieve revenue targets and business objectives.• Manage and optimize PPC campaigns across various platforms including Google Ads and Bing Ads, in close collaboration with agency, platform representatives, internal media team members, and internal boundary partners.• Manage sales leads and targets associated with SEM (Search Engine Marketing) and etailer efforts, ensuring alignment with overall business goals.• Develop and implement branded and non-branded paid search strategies.• Balance SEM and etailer PPC bid ecosystems to maximize performance and efficiency.• Oversee etailer partnerships and strategies to maximize leads and sales from 3rd party websites and call centers, tracking incentives and performance, supporting program success and ensuring brand compliance....