Creative Lead

ABOUT US

Curated is on a mission to help people get exactly what they're looking for

Whether it's your first snowboard, a brand-new baby stroller, or a much-needed upgrade to your coffee machine – shopping's hard when the stakes are high. We make it easy, by connecting customers with Real Experts who can answer their needs faster.

Curated is the home of America's biggest community of Real Experts

Real Experts definitely aren't sales assistants. They're people living ordinary lives – people who also happen to be obsessively passionate about something. They have real, on-the-ground, lived experience — they're not proficient in tennis, they're fluent in it.

Making high-stakes purchases easier is only the beginning

Our Real Experts connect with customers in ways that would be unimaginable in any other retail context. They work hard to understand their needs, trade stories, help make plans and keep in touch.

It's why customers are obsessed with Curated – and why our Real Experts have a 4.96 average star rating over 84,519+ reviews.

OUR CHALLENGE

We've built the product, and it works. We've proved the model, and customers love what Curated solves and value how Real Experts get you there.

Now's the time to give it soul – making the experience memorable and our brand famous. Reimagining what we look like, say, and feel like, from the ground up.

We're clear-eyed about what this takes. It's a multi-year, multi-disciplinary challenge. Beginning with:

We're not shy about what we're shooting for: we believe Curated has the potential to be a household name.

Backed by leading investors including Forerunner Ventures, Greylock and CapitalG – we have the courage and the conviction to make it happen.

THE TEAM

Curated Creative Studio lays the foundations that help Curated tell its story.

We're the guardians of the Curated brand – building it, refining it, and ensuring that it's applied thoughtfully whenever and wherever we show up.

We do this by making it feel effortless. Owning a rigorous, versatile, and quality brand system that anyone in any team can tap into.

WHAT YOU'LL DO

You're an experienced Creative Director who knows how to create moments of magic.

You're a strong and conceptual creative thinker with an eye for design. Importantly, you have a deep understanding of and experience with digital products – their UX, design, and best practices. You keep an eye on the big picture while sweating the details.

You know how to lead a growing team of multidisciplinary creatives, including designers, copywriters, strategists, and direct external agency partners.

Building a brand is a team effort. Though you'll play a leading role, you'll need to be able to work cross-functionally. Listening to, understanding, and sometimes challenging different perspectives to get the best outcome.

Responsibilities

• Help lead Curated's brand development as a principal member of Curated Creative Studio
• In collaboration with internal and external partners, establish a new Curated visual identity and design system
• Work closely with Product Designers, Visual Designers, Copywriters and external agency partners to bring to life the Curated brand
• Communicate concepts in plain-spoken language so cross-functional team members buy in to the brand journey
• Be an evangelist for best-in-class brand expressions and experiences
• Manage the production of brand assets with an eye toward quality
• Take an active role in driving a creative culture within Curated
• Mentor/manage upcoming creative leaders (whether they're designers, writers, or video producers) across Curated

WHO YOU ARE

Qualifications

• A passion for brand, design and leading-edge digital experiences
• A deep understanding of the importance and power of well-constructed messaging
• 10+ years of experience working in a creative or design team, at agency or in-house
• Experience in launching a new brand (be it visual or verbal identity)
• Exceptional attention to detail with excellent verbal and written communication skills
• Some previous experience with content/creative strategy and complex multi-channel rollouts is desirable

About you

• Motivated to produce results independently and with a team
• Thrive in a fast-paced startup environment

While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this role sounds interesting to you!