CRM Automation Developer (Remote)

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. 

We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.

CRM Automation Manager

Job Description:

The CRM Automation Manager will be primarily responsible for reporting & optimizing the performance of our multichannel (SMS, email, push, IAM, Web) marketing platform and serving as the liaison between CRM Strategy and growth teams to ensure communication cadence, content, and performance. The successful candidate will ensure campaigns are effective and coordinated across channels and teams. This person will work in partnership with the Senior Manager to report and optimize channel performance through analysis and optimization, A/B testing process, and best practices for program enhancements to maximize customer value and campaign results. Passion for working with cross functional teams, managing projects and ensuring channel performance and optimization.

Primary Responsibilities

• Work cross-functionally with data engineering & analytics teams to import custom eventing into Braze in support of complex Lifecycle & CRM marketing campaigns.
• Work with Creative & Martech teams to develop dynamic marketing emails by creating connected content & Braze content blocks.
• Set up messaging campaigns from end to end: segmenting, coding, A/B testing, QA, app deep linking and reporting/analytics in Braze platform.
• Create MMS, SMS, Rich Push, & custom coded In-App Modals (IAM) to drive engagement in mobile apps.
• Identify and build data requirements to support campaign performance and provide an exceptional user experience.  
• Monitor Braze data usage across multiple platforms
• Develop custom event & attribute best practices to reduce Braze data usage while maintaining campaign effectiveness
• Proactively identify, troubleshoot, and address issues as they arise
• Collaborate and work with graphic designers, CRM & Lifecycle marketing managers to ensure the delivery of exceptional mobile & desktop experiences
• Give realistic estimates of work and deliver on those timelines
• Engage in self-learning activities to improve technical skills

Required Qualifications

• Strong proficiency with Braze (Canvas Flow, Liquid Language, content blocks)
• Basic HTML knowledge
• Experience with creating In-app messaging campaigns, email templates, and other customer facing content
• Experience with both program development and execution across multiple channels (email, push, IAM, SMS, etc)
• Experience working with event driven solutions
• Excellent verbal and written communication skills with demonstrated ability to clearly communicate challenges to business leaders
• Entrepreneurial spirit. Thinks big and acts with urgency and focus, always with optimism for the future. Takes ownership and effectively maximizes return on marketing investment.
• Thrives in metrics and data-driven environments
• Overall positive attitude, team-player orientation and willingness to be flexible in a dynamic environment
• Ability to work as part of a distributed team as well as successfully function independently
• Proven ability to think both analytically and creatively
• Ability to make strategic messaging recommendations to drive organizational goals while ensuring an optimal user experience

Nice to Have:

• Experience with SQL queries

#LI-AJ1

What we offer

• The opportunity to be part of the leading global company in creator commerce
• A remote-first, productivity-first environment
• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with LTK matching
• Wellness reimbursement
• Paid parental leave program
• Summer Fridays, birthday PTO, and paid volunteerism days
• In-person team events

Benefits package includes: Medical insurance, PPO, HSA, Wellness benefits, Vision insurance, Dental insurance, Paid maternity leave, Paid paternity leave, Family Bonding Time, Disability insurance, Life insurance, AD&D, Short-Term disability, Paid time off, Pet insurance benefits and more

#LI-Remote

About LTK

Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Shop profiles. More than 20 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents. 

Our mission

To empower the world’s premium lifestyle Creators to achieve maximum economic success.

Our values

• Be a team player
• Make an impact
• Bring on the fun

Commitment to diversity

LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture. 

For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B;  authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.

LTK is an Equal Opportunity Employer.