Job details

Customer Insights Manager - Kroger & Strategic Grocery Shopper (US Remote Eligible)

Job Description:

OVERVIEW

Join the Kroger & Strategic Grocery Shopper (ADUSA, Albertsons/Safeway, Publix, HEB) team as the Customer Insights Manager and take on the opportunity to partner with Sales, OmniCategory Management, Customer Marketing, and Customer Market Intelligence to influence strategy and selling opportunities through shopper and industry insights.

In this job you will play a key role in anticipating and uncovering compelling insights about the shopper, the customer, and marketplace. Through this work you’ll have the unique opportunity to influence strategy and selling opportunities through prescriptive recommendations that drive growth.

Key capabilities and experiences you’ll build in this role include:

Data Analysis Savvy: opportunity to learn, apply & land Kroger/GMI opportunities via primary and syndicated analysis (including 84.51)
Impact Business Decisions: develop differential shopper first insights that set up selling opportunities
People Development: Responsible for coaching and developing two direct reports who lead strategic grocery and foundational/industry insights

KEY ACCOUNTABILITIES

Know the Kroger shopper better than anyone
Build differential, insight driven stories that proactively identify growth opportunities
Utilize modern research toolkit – including learning & championing Kroger 84.51 – to influence selling apertures
Build trust with GMI customer team(s) through opportunistic partnership and accountability to impact.
Grow and inspire a team of two direct reports
Expand and apply capability development (ShopperVu, Shopper Journey, etc) with Strategic Grocery; and partner on important customer initiatives such as Joint Business Planning
Build connectivity across Customer Insights, with OmniCatman, Customer Marketing, and broader CMI function

MINIMUM QUALIFICATIONS

Bachelor’s degree in Marketing, Market Research or related
5+ years experience in industry (CPG, Retail)
Strong command of syndicated toolkit – and ability to synthesize simple, compelling story
Proven ability to work in agile environment; self-starter
Positive track record working with cross functional team and building effective relationships
Travel to Kroger Business Center (Cincinnati, Ohio) approximately 4 times/year and Minneapolis 1 time/year

PREFERRED QUALIFICATIONS

People management

The salary range for this position $103,600 ‐ $172,900. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences, performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decision including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

General Mills Glassdoor Company Review

4.1