Customer Marketing Manager

At Vivian Health, we’re transforming hiring and recruiting in healthcare. We’re a positive impact business working to efficiently and cost effectively match the right talent to the right jobs in the healthcare sector, and as a result, help improve patient care and reduce healthcare costs.

We started by bringing transparency and increased access to the opaque and offline temporary healthcare staffing industry, and we are now building the largest marketplace in the healthcare labor market that enables all healthcare professionals to find their perfect job opportunity, faster and easier than ever before.

THE MISSION:

Vivian Health's mission is to empower every healthcare professional to find their perfect job opportunity. We do this by providing the tools necessary for healthcare professionals to land their dream job and empower them to negotiate for the pay they deserve.

Through the Vivian Health platform, we enable staffing agencies and healthcare employers to more easily find relevant talent, communicate more efficiently, and make better hiring decisions, ultimately enabling them to serve patients more safely and effectively.

THE ROLE: 

We are looking for a Customer Marketing Manager to develop and lead a program of initiatives to further cultivate long-term strategic relationships with our healthcare employer customers.

The Customer Marketing Manager will play a pivotal global role that provides cross-department support and collaboration with our Customer Success, Sales, Product, and Marketing teams. We’re looking for a team member who can build strong internal relationships and understand what’s needed to increase customer engagement that ultimately helps us increase cross-sell and up-sell opportunities and renewals.

You will: 

• Help build relationships with our customers, putting them at the center of our marketing strategy to highlight transformative stories that drive loyalty, community, inspiration, and impact. 
• Foster real connections with customers to ensure success throughout the relationship lifecycle. 
• Find creative ways to partner with customers through reference activities, customer stories, sales collateral, press events, and importantly, advocacy.

The perfect candidate will be able to balance customer needs, market insights, and business objectives. They will support our Customer Success team by strategizing, planning, and executing marketing programs with our key accounts.

Responsibilities:

• Partner with Product and Customer Success teams to launch and educate customers about new products, services, and features
• Maintain a deep understanding of customer needs and incorporate them into marketing strategies and messaging
• Create marketing content for Account Management and Customer Success teams to help nurture new, growing, and at-risk customers
• Develop customer marketing strategy 
• Measure and improve upon customer-focused campaigns
• Engage the customer community and build community pride through education, programs and events
• Develop persona- and firm-based segments, as well as messaging to meet the needs of each segment
• Develop & run a client rewards program with the Customer Success team to keep existing customers and recruiters engaged on the platform
• Main KPIs are engagement, churn, and pipeline

THE SKILL SET: 

• 5+ years of experience in B2B SaaS marketing, customer marketing, or product marketing
• BA/BS in Communications, Business, Marketing, Economics, or similar field, or equivalent experience
• Ability to write concise, engaging, and impactful content in support of a business strategy
• Experience working with digital marketing tools such as Hubspot and Salesforce
• Experience in a customer-facing role

THE NICE TO HAVES: 

• Experience running webinars and other virtual events is a plus
• Experience in healthcare or staffing a plus

THE SALARY, BENEFITS & PERKS:

The range for this position is $110,000 - $125,000 yearly salary, dependent on job-related, non-discriminatory factors such as experience, education, and skills. This range is based on a full-time schedule.

At Vivian Health, we offer a competitive compensation package, with benefits including:

• Flexible Time Off
• Comprehensive Health Insurance Plans including HSA and FSA Options
• 401K Retirement Savings Plan with Generous Employer Match
• Generous Parental Leave
• Pre-tax Commuter Benefit Plan
• Work from home stipend
• Access to Corporate Discount Program
• Pet Insurance

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and anyone with disabilities to apply. Vivian Health is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.