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Community Relations Manager

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Company: Oak Street Health  

TitleCommunity Relationship Manager

Location: Varies

Role Description

Community Relationship Managers (CRMs) are an integral part of our broader Outreach team, which is responsible for engaging adults on Medicare in the community to help drive new patient growth. Building relationships with community leaders to create opportunities for the Outreach team to engage adults on Medicare is a critical responsibility of the CRM. High levels of flexibility, creativity, the ability to work well with a team, and problem-solving are required to be successful.

The CRM is also responsible for establishing and maintaining relationships with local community leaders by engaging in collaborative activities to mutually benefit the community and OSH. Additionally, the CRM is responsible for marketing Oak Street Health to eligible adults by creating relationships with people important to our Medicare population. 

Check out this pamphlet for a sneak peek into the life of an Oak Street CRM!

Core Responsibilities

Community Outreach/Engagement

  • Researching and understanding the landscape of influencers and community partners in your respective market.

  • Prospecting and cold calling to local businesses in your assigned territory, such as Senior Buildings, Libraries, Churches, Senior Groups, etc.

  • Impacting patient acquisition and lead generation targets for each center in your assigned territory by leveraging community relationships to engage Medicare eligible adults

  • Working with local leaders in the community to identify opportunities to further expand & develop new channels of patient growth

  • Collaborating Regional Partnership Manager (RPM) to build & maintain relationships with Insurance Agents (IAs)

Account Management

  • Building and nurturing relationships with local leaders (field account managers) to create long-term alliances with mutually beneficial outcomes that positively impact the communities we serve.

  • Acting as the point of contact for both the Outreach Team & community partners that want to engage in cross-functional initiatives

  • Maintaining regular touchpoints and contact with key stakeholders. Examples of items to discuss in these conversations include

    • Reviewing weekly KPIs (new leads generated or new patients added)

    • Updates on current status of initiatives

    • Discuss new updates in the center (Medicare 101 Events, New Provider joining, etc)

  • Overseeing cross-collaboration initiatives with key stakeholders and reviewing success of initiatives by reviewing lead generation & new patient growth

Event Planning

  • Developing and managing a 6+ week forward-looking calendar of events across assigned territory with local leaders in the community

  • Coordinating all details of the events both internally and externally to ensure that events are engaging, well attended and drive lead generation. 

  • Clearly communicate objectives, strategy and expectations for each event with Regional Director of Growth, Outreach Managers and Outreach Executives

Sales

  • Generating field account engagement by proactively working with local leaders on community outreach opportunities

  • Maintaining internal sales system knowledge and marketing programs by attending scheduled meetings to learn about new updates on services, workstreams, and initiatives

  • Planning lead generation and community engagement at least 2 weeks in advance to strategically develop & maintain lead pipeline

  • Other duties as assigned

What are we looking for?

We're looking for motivated people with:

  • Previous experience in account or community engagement

  • Comfort with cold calling and prospecting in a business to business environment

  • Comfortable with daily accountability on key metrics, including account touchpoints, events scheduled, leads generated, and new patients added

  • Unique ability to adapt and overcome external relationship issues for positive outcomes

  • Ability to manage multiple projects & accounts simultaneously

  • Ability to work proactively to generate new growth opportunities for our Outreach Teams

  • Public speaking combined with strong written and verbal skills

  • Bachelor's degree or equivalent work experience required

  • Fluency in Spanish, Polish, Russian, or other languages spoken by people in the communities we serve (where necessary)

  • US work authorization

  • Someone who embodies being 'Oaky'

What does being 'Oaky' look like?

  • Radiating positive energy

  • Assuming good intentions

  • Creating an unmatched patient experience

  • Driving clinical excellence

  • Taking ownership and delivering results

  • Being relentlessly determined

Why Oak Street Health?

Oak Street Health is on a mission to 'Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient's communities, and focused on the quality of care over volume of services. We're an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody 'Oaky' values and passion for our mission.

Oak Street Health Benefits: 

  • Mission-focused career impacting change and measurably improving health outcomes for medicare patients

  • Paid vacation, sick time, and investment/retirement 401K match options

  • Health insurance, vision, and dental benefits

  • Opportunities for leadership development and continuing education stipends

  • New centers and flexible work environments

  • Opportunities for high levels of responsibility and rapid advancement

 

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply. 

Learn more at www.oakstreethealth.com/diversity-equity-and-inclusion-at-oak-street-health

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$21.10 - $40.90

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

  • Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 10/03/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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Average salary estimate

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$85072K

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What You Should Know About Community Relations Manager, CVS Health

At Oak Street Health, we're on a mission to transform health care for older adults on Medicare, and we're looking for a passionate Community Relations Manager to join our team in Phoenix, AZ. In this vibrant role, you’ll be an essential part of our Outreach team, tasked with engaging the Medicare population within the community and fostering relationships. As a Community Relations Manager, you will be reaching out to local businesses, senior groups, and community leaders, creating synergies that promote awareness of Oak Street Health’s services. You’ll leverage your creativity and flexibility to build valuable connections, ensuring that our offerings resonate with the community’s needs. Picture your workday: you’ll be calling local senior buildings, collaborating with libraries and churches, all while aiming to meet patient acquisition targets and enhance lead generation. This position requires not only excellent communication skills but also a strong ability to adapt and problem-solve in varying situations, fostering effective relationships that can lead to significant community growth. You’ll play a pivotal role in planning engaging events, managing a calendar that helps facilitate outreach and nursing innovative ways to connect with members of the community. With our emphasis on compassionate care and a collaborative work environment, being an 'Oaky' means embodying positivity, ownership, and a commitment to excellence in every initiative. In short, this isn’t just a job; it’s an opportunity to impacts lives while growing your career within a rapidly expanding organization. Join us in reshaping health care for the better!

Frequently Asked Questions (FAQs) for Community Relations Manager Role at CVS Health
What are the responsibilities of the Community Relations Manager at Oak Street Health?

The Community Relations Manager at Oak Street Health is responsible for engaging with the Medicare population, building relationships with local community leaders, and creating marketing opportunities to attract patients. Core duties include outreach to senior buildings, libraries, and churches, as well as developing events that enhance lead generation and foster community connections.

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What qualifications do I need to become a Community Relations Manager at Oak Street Health?

To become a Community Relations Manager at Oak Street Health, candidates should have a bachelor's degree or equivalent experience in account or community engagement. Comfort with cold calling and a proactive approach to building relationships are essential. Strong communication skills and the ability to adapt to various situations are also critical for success in this role.

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How does the Community Relations Manager collaborate with the Outreach team at Oak Street Health?

The Community Relations Manager collaborates directly with the Outreach team by serving as a point of contact for community partners and facilitating cross-functional initiatives. Regular communication involves reviewing key performance indicators, discussing ongoing events, and strategizing on lead generation efforts to expand patient growth.

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What skills are important for a successful Community Relations Manager at Oak Street Health?

Success as a Community Relations Manager at Oak Street Health requires strong problem-solving skills, excellent public speaking abilities, and the aptitude to manage multiple projects. Furthermore, familiarity with the community landscape and an ability to strategize outreach efforts are important for cultivating long-term community relationships.

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What makes Oak Street Health a great place to work as a Community Relations Manager?

Oak Street Health provides a mission-driven work environment focused on positively impacting patient health outcomes. The organization values diversity, offers competitive benefits, and supports continuous education and professional growth. As a part of a collaborative team, the role fosters significant responsibility and advancement opportunities.

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Common Interview Questions for Community Relations Manager
How do you approach building relationships with community leaders?

When building relationships with community leaders, focus on authentic engagement. Start by understanding their goals and how you can align them with Oak Street Health's mission. Personal connections, regular check-ins, and creating mutually beneficial outcomes are key.

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Can you describe your experience with outreach in senior communities?

In my previous roles, I proactively reached out to senior communities by forming partnerships with local businesses and organizations. I utilized data to target key areas, organized informational events, and fostered long-term relationships to effectively serve the senior population.

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What strategies do you use to generate leads in a competitive market?

My strategy involves leveraging community insights to tailor outreach efforts. I focus on establishing trust and credibility through relationship-building and ensuring our events align with community needs, resulting in better lead conversions.

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How do you handle challenges when engaging with hard-to-reach populations?

I thrive on challenges by implementing tailored engagement strategies. This might include exploring different communication channels, working closely with community organizations, and being flexible to understand each group's unique needs.

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What metrics do you consider crucial for measuring success in this role?

Crucial metrics include lead generation numbers, patient acquisition rates, and the effectiveness of outreach events based on attendance and engagement. Regularly assessing these helps refine strategies for greater impact.

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How do you ensure effective communication with the Outreach team?

To ensure effective communication, I believe in establishing regular check-ins to share updates and discuss challenges. Transparency in our objectives and proactive collaboration fosters unity and enhances overall outreach goals.

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What role do events play in your outreach strategies?

Events are a cornerstone of my outreach strategy, providing opportunities for direct engagement with the community. They serve as platforms to create awareness, build relationships, and foster discussions about the services we offer.

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How do you adapt your outreach tactics to different communities?

I approach each community with an open mind, assessing their unique characteristics and needs. By adapting messaging, outreach channels, and program structures, I ensure my tactics resonate well with diverse populations.

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Describe a successful outreach initiative you’ve led.

In my previous position, I spearheaded an outreach initiative that involved local partnerships to host health workshops. This not only increased our lead generation but also strengthened community ties and fostered trust in our services.

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Why do you want to work as a Community Relations Manager with Oak Street Health?

I’m drawn to Oak Street Health’s mission to provide quality care for older adults. I am excited about the opportunity to combine my passion for community engagement with the chance to make a tangible difference in the lives of those on Medicare.

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We help people with their health wherever and whenever they need us. And we do it with heart. Because our passion is our purpose: Bringing our heart to every moment of your health™.

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Full-time, on-site
DATE POSTED
April 8, 2025

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